In the Get Clients Now! program, the 28-day marketing plan you design for yourself should include two different types of action-oriented elements: Success Ingredients and Daily Actions. During the course of the 28 days, you’ll work on projects and you’ll take action steps. With projects, you’ll acquire tools or skills you need for your marketing. With actions, you’ll take steps that lead directly to achieving your 28-day marketing goal.
Even if you’re a veteran of the 28-day program, it’s possible to get tangled up when designing your projects, which are called Success Ingredients, and the tasks necessary to achieve your marketing goal, which are called Daily Actions.
To lay a good foundation for your marketing and your business, you need essential tools and skills. In the Get Clients Now! program, we call these elements Success Ingredients. These are fundamentals that will make your marketing easier, and ensure your business is around for the long run.
Below are three different types of Success Ingredients. Having these elements in place will make your marketing activities more effective, leading to more clients and more overall business success.
When should a self-employed professional stop marketing his or her business? Here are a few possible scenarios where you might be tempted to put marketing on hold:
o When your pipeline is full.
o When you don’t need or want any more clients.
o When your schedule is so full you don’t know where you’d fit in another client.
o When you have five proposals pending and you’re afraid they’ll all come through.
o When the holidays / vacation / summer are approaching.
o When you’re so busy fulfilling your current client obligations you don’t have the time or bandwidth for marketing.
It can be challenging at times to know if your marketing is working. You’re putting yourself out there, yet how can you tell if you’re succeeding? Read on for 10 ways to know if your marketing is working.
- You’re attracting clients who are a fit for you.
If you’ve done a good job of identifying your ideal client, and the marketing you do speaks directly to them, you will disproportionately attract people who are in alignment with you, what you do, and who see the value in what you’re offering. This begs the question that you know who your ideal client is, and if you don’t, you can read more about how to discover them here.
What if marketing was a game? Something you can play at, play with. A game without winners or losers, just different outcomes.
Would that make marketing feel easier? More fun?
I see many business owners treat marketing as something serious, saying things to themselves such as, “There’s a right way and a wrong way to do it,” “It must be done correctly, or it won’t work,” “I’ll look foolish if I make a mistake, and I’d hate to have it look like I don’t know what I’m doing — it’ll be embarrassing in front of my peers and my clients.” The idea of doing marketing the correct way can be a hurdle that feels hard to overcome.
Have you ever considered that you could love marketing? That it might be possible to market from a place of love, doing marketing activities that you love, all so you can serve the lovely clients you’re meant to serve?
Love is the answer.
Consider the possibility that the foundation of your marketing is based on something you truly love, something you might be inclined to do even if you didn’t get paid. A message you love sharing, in a way that you love sharing it.