I’m not sure where I first heard the term but I fell in love with it immediately: Circling Dallas. Being a Texan I naturally think everything orbits the Lone Star State; however, that’s not what I’m talking about. Circling Dallas refers to that state where you are going somewhere and you just can’t seem to land. You could be going to an event and you just can’t seem to make it out the door. Or you’re going to write an article and you can’t sit down and get typing. Or, you’re going to get around to your marketing any minute now, just as soon as you do the dishes, walk the dog, rearrange your desk, and plant those petunias. Even if you’ve gone to the effort of making a marketing calendar, and choosing your preferred marketing strategies, you find yourself still not taking the necessary steps to get going.
Ever have one of those days when you’re just not feelin’ it? You can’t seem to get yourself to do any marketing. The marketing you’re doing doesn’t feel inspiring. You’re not sure where to start to make things different. The thoughts swirling around in your head are making you suspect you might be a business fraud. Sounds like you’re not feeling the marketing love.
The good news is you can do something about it.
To minimize the days where you’re feeling out of sorts, marketing-wise, allow the following to serve as inspiration to help you feel the love again.
As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really working, and how long should you test something to know?
Testing requires two things: curiosity and measuring. Curiosity to try something new, and measuring so you’ll know how well it’s working and whether it’s worth continuing to do. Here are several things to keep in mind when you’re testing different marketing strategies:
I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and that she’s shy and introverted. That got me thinking about how often the traits of “shy” and “introverted” (vs. “outgoing” and “extroverted”) are perceived to be the same thing, when in fact, they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who easily talks to strangers. How you approach marketing can be influenced by this perception, so it makes sense to take a closer look at how you operate.
Introvert vs. extrovert
The distinction between introverts and extroverts is how they recharge their energy.
Noticing the dishes piled up in the sink? Feeling like you need to do the laundry right now? Realizing the dog hasn’t been for a walk yet? Sounds like you’re suffering from distracted-itis.
When you sit down to do your marketing, it’s entirely likely there’s something else that needs to be done or seems more interesting -– yes, the dishes, laundry, and dog, and also starting your new exercise regime, watching YouTube cat videos, or learning how to create a bullet journal.
Never say die!
This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing.
How persistent are you, marketing-wise?