Have you ever considered that you could love marketing? That it might be possible to market from a place of love, doing marketing activities that you love, all so you can serve the lovely clients you’re meant to serve?
Love is the answer.
Consider the possibility that the foundation of your marketing is based on something you truly love, something you might be inclined to do even if you didn’t get paid. A message you love sharing, in a way that you love sharing it.
What dreams and goals do you have for your business at the beginning of this new year? As you ease into January, take time to set the stage for a great year to come: great marketing, great sales, and great clients. Ask yourself the questions below to help you reflect and plan, and get ready for good things to happen!
– How much business do you really want? What would be new and different for you if you had that level of business?
– What worked best to bring you clients last year? How can you do more of that in the year to come?
Does it spark joy?
This is the question Marie Kondo (author of The Magical Art of Tidying Up) asks you to consider when going through your things. What if you applied this concept to your business marketing?
There are so many things you may feel you have to do to market your services that it’s easy to forget about sparking joy. Case in point: I was talking with a client one day about doing the Get Clients Now! 28-day program, and after glancing at some of the suggested actions from the book she made these comments:
* Spend 1 hour each day cold calling – Heck no!
In working with successful business owners, one of the traits I see come up often is that of being a leader. Some are natural leaders, comfortable with being in charge; others have reluctantly taken on the role. If you seem to have leadership in your bones, fantastic! However, if you find yourself more of a reluctant leader, you’ll want to develop your leadership skills so you can step more into the role.
Being a leader doesn’t necessarily mean being a take-charge, my-way-or-the-highway type of person. Being a leader means being willing to say the buck stops here and hold yourself, and those you work with, accountable.
Unless you’re literally hiding under a rock, if you’re in business and have any clients at all, you’re doing something that qualifies as marketing. People tend to fall into two camps: those who are doing more marketing than they realize, and those who are doing less than they think.
Which camp do you fall into?
As an aside, for our purposes we’re defining marketing as getting the word out about your business, it’s services and benefits, to potential customers so that you can have a sales conversation with them and hopefully close the sale. Marketing creates opportunities to have sales conversations.
Is there really a secret formula for marketing? Yes.
The secret formula is this:
Find a marketing strategy that you like, that you’ll use, that’s enjoyable for you, that you know how to do, that reaches your ideal client, and that produces results. Then do it over and over until you have the amount of business you want.
Pretty simple when you look at it that way.
Fear may start to creep in, though, when you break that sentence down.
What if I don’t like any marketing strategies?
What if I don’t know how to “do” marketing?
What if I don’t like doing any kind of marketing?
What if what I do doesn’t reach my ideal client?
What if what I like doesn’t produce results?