Your business has multiple aspects to it, things that need attention. Some are more important than others, some more fun than others. There’s one bottom line that needs consistent attention no matter what though, and that’s marketing.
Marketing can have vague connotations: does that mean posting fliers, or hiring a consultant? Does it mean going to mixers, or investing in social media? It could mean any or all of these marketing strategies; while it’s important to find the right marketing strategies for you and your business (you can read more about that here), what’s most important is that you do some kind of marketing on a regular basis. If not, your business will soon be in trouble. The question is, what’s the best way to do that?
Maybe you’ve been there: you’re talking to someone in your industry at a mixer and they ask you if you’re using [insert name of the latest trend here] to market your business. Or you’re talking to a seasoned business owner and they say that “everybody” in your industry uses [a certain marketing strategy], making it sound mandatory. You stand there frozen: a) not knowing if those strategies are right for you; or b) wondering what you did wrong, because you tried those strategies and they didn’t work. You’re left wondering, how do you figure out what marketing strategies are the right ones for you?
I was talking with a good friend and business colleague over dinner recently about being busy. She has very little free time: busy personal life, plus her business to run, and I the same. We both felt pinched for time and were longing for some space, literally and mentally, from those things that are required just to keep our businesses running on a daily basis. We agreed it seems as if there’s a giant mountain of things that we need to do that can sometimes feel like a heavy weight, and only when that work is complete do we have time to do other things.
There you are, sitting at your desk, ready to get the word out about your business. Trouble is, you not sure what to say, or how to say it. Adding to that, it seems like you’ve said everything 100 times before. Bottom line: you’re feeling a distinct lack of inspiration. Sounds like the perfect time to fill your marketing well!
What does it mean to fill the well? It’s a phrase I learned from reading The Artist’s Way by Julia Cameron. The book is a guide to uncovering your creativity, and one of its first suggestions is to set aside time each week to replenish your well, the source of your creativity.
Working with clients over the years, I’ve seen the impact a work schedule can make. Creating the right schedule can sometimes be a tricky thing; the good news is, when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things. While there is no empirically “right” way to schedule yourself, there are a few things to consider.
Are consistency and accountability related?
Consistency is the capacity to show up for something over and over, to produce results that are equivalent over time; stay the course, steady as she goes.
Accountability means you stay true to your word, that you can be counted on. You say what you’re going to do, and you do it, holding yourself answerable.
What do these have to do with getting the word out about your small business?