Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.
If you’re not sure what promotional events are, here are some examples:
- Exhibiting at a trade show
- Holding a free demonstration
- Hosting your own webinar or workshop
Yearend. How does it come so quickly?
It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.
Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”
And you really mean it.
As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.
Luckily, there’s something you can do about that.
When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.
It’s happened to the best of us: you had good intentions of getting started early, of finishing before the deadline, of easing into the task, yet there you are, last minute, wondering how you can get things done, pronto.
This may be a familiar scenario with regards to your to-do list, but what if it happens to your marketing? Marketing can’t happen that fast, can it?
When it comes to having a sales conversation, you may find yourself melting into a puddle. You might hear yourself say things like, “What’s the big deal about asking people to do business with me? I know it’s just a conversation between two people, and that people don’t bite, so why can’t I seem to do it? I wish I could just get over myself.”
There are two fallacies that contribute to these inner critic conversations; understanding these lies can be a lifesaver because only then can you get over yourself and become the sales pro you’re meant to be.
If you work for yourself, I’m sure you’ve been there: sitting at your desk, staring at your marketing to-do list, knowing you really need to get this work done, and yet you just can’t seem to get going — you’re just not in the mood.
You wonder if it is even possible to motivate yourself to embark upon your marketing plans, especially when you don’t feel like it.