Your Marketing Year in Review

Your Marketing Year in Review

As a business owner, it’s important to stop periodically and review how things are going. As you near the end of the year, take advantage of the slower business demands many of us experience to ask yourself how this year was for you, marketing-wise.

Set aside a dedicated time — anywhere from an hour to an afternoon — and consider these questions.

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Is Your Marketing Approach Incomplete?

Is Your Marketing Approach Incomplete?

Trying to implement a marketing approach that has critical elements missing is like trying to make a pie without the ingredients to form the crust. Or in some cases, without an oven to bake it in!

There are four essential elements every successful marketing approach must have:

  • Strategy – What are you trying to do, and why?
  • Tactic(s) – How will you do it?
  • Tool(s) – What will you need to do it well?
  • Medium or Venue – Where will you do it?

If any one of these ingredients is missing, your approach will be less effective than it could be, and in many cases, will fail completely. Here are four examples to show you where an incomplete marketing plan can go wrong.

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10 Ways to Get Your Marketing Unstuck

10 Ways to Get Your Marketing Unstuck

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals and creatives find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.

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The Write Way to Make Clients Believe in You

The Write Way to Make Clients Believe in You

People need to believe in you in order to do business with you. They must believe that you know what you’re doing, that your services are on the up-and-up, that working with you will benefit them, and that investing in you is worth their time and money. Just how do you do that, though — build your believability?

One of my favorite ways to do this is through writing.

Writing is a vulnerable act; it requires you to put yourself out there and share your expertise in public. Even if your articles “only” appear in the church bulletin, you’re still going to unmask yourself, which is actually a good thing for your business.

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How Self-Employed Professionals Can – and Should – Market During the COVID-19 Crisis: Part 2

How Self-Employed Professionals Can – and Should – Market During the COVID-19 Crisis: Part 2

What Kind of Marketing is Possible Right Now?
In Part 1 of this series, I shared my thoughts on Appropriate Marketing in a Time of Crisis, like the crisis we are all experiencing during the COVID-19 pandemic. If you’ve determined that it does make sense for you to be marketing yourself as a self-employed professional at this time, how can you go about it?

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Getting Your Must-Do Marketing Items Done Before Year’s End

Getting Your Must-Do Marketing Items Done Before Year’s End

As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.

Luckily, there’s something you can do about that.

When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.

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Four Ways to Measure Your Marketing

Four Ways to Measure Your Marketing

It’s easy to start a new year thinking, “This year will be different! I’m going to stay on track with my marketing, and really get the word out about my business.” Yet once again, the months fly by and by the time you reach mid-year, you find yourself wondering if what you’ve been doing is working. Are people more aware of your business? Are the places where you’re putting your efforts making a difference? How can you tell if the marketing you’re doing is on track?

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10 Ways to Get Clients in 10 Minutes

10 Ways to Get Clients in 10 Minutes

Does it seem like you can never find the time to market for more clients? It’s hard to find open hours in the middle of a busy week. But not every marketing task requires big chunks of time. Here are ten productive things you can do to get more clients when you have just ten minutes.

1. Place a call. Which of your past clients have been totally happy with your work over the past couple of years? Think of one you haven’t been in touch with recently. Call to see how he or she is doing. When your fans are reminded of your good work, new projects and referrals often ensue.

2. Send an email. Who has referred you the best client over the last year? Send an email to express your continuing thanks. Showing your appreciation to referral sources frequently results in more referrals.

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