Consistency and Accountability: Complementary Bedfellows

Are consistency and accountability related?


Consistency is the capacity to show up for something over and over, to produce results that are equivalent over time; stay the course, steady as she goes.

Accountability means you stay true to your word, that you can be counted on. You say what you’re going to do, and you do it, holding yourself answerable.

What do these have to do with getting the word out about your small business?

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You, Your Marketing, and Staying Accountable: Why Does it Seem So Hard?

Perhaps this sounds familiar: you think about doing marketing, put it on your calendar, call an accountability buddy, tell yourself you got this, and… an hour later you’re watching YouTube videos of fluffy kittens and eating chocolate.

What happened? You did what the experts say to do to keep yourself accountable:
Get a buddy – check
Put it on the calendar – check
Give yourself a pep talk – check

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Three Ways Accountability Will Improve Your Marketing Results

I know you have good intentions about marketing your business. You may even have a pretty good marketing plan. But if you’re a typical self-employed professional, you don’t always follow through on the intentions or plans you make.

Sometimes you get busy with client work. Paying business is a good thing, of course. But if you stop marketing completely while you focus on your clients, you’ll have no business waiting for you when the work ends.

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Are You Hearing the Siren Song?

Recall this story of Ulysses: his ship is passing the Sirens who live along the rocky shore, and he asks his men to tie him to the mast so he won’t succumb to their Siren Song, smashing the ship into the rocks.
Flash forward to your business today and compare this story to your marketing. There are plenty of Sirens calling to you; are you in danger of smashing into the rocks and wrecking your business ship? Below are several Siren Songs, and how you can safely navigate through them.

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7 Ways to Overcome Sales Call Reluctance

No matter how many emails you send out, how much time you spend on social media, or how many networking events you attend, you still need to pick up the phone sometimes and call potential clients.

As a self-employed professional selling your own services, you may believe that you feel uncomfortable about calling prospective clients on the phone because you’re not a “real” salesperson. But studies reveal that 40-90% of experienced, full-time salespeople still have episodes of call reluctance at times.

The good news is that the fear or resistance you experience about making calls doesn’t have to be permanent. Research also indicates that for 95% of people who are reluctant to make sales calls, their fear subsides once they make contact. If you stop avoiding the calls and start making them, there is a very good chance that you will feel better once you start talking to someone.

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Are You Circling Dallas?

I’m not sure where I first heard the term but I fell in love with it immediately: Circling Dallas. Being a Texan I naturally think everything orbits the Lone Star State; however, that’s not what I’m talking about. Circling Dallas refers to that state where you are going somewhere and you just can’t seem to land. You could be going to an event and you just can’t seem to make it out the door. Or you’re going to write an article and you can’t sit down and get typing. Or, you’re going to get around to your marketing any minute now, just as soon as you do the dishes, walk the dog, rearrange your desk, and plant those petunias. Even if you’ve gone to the effort of making a marketing calendar, and choosing your preferred marketing strategies, you find yourself still not taking the necessary steps to get going.

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Not Feeling the Marketing Love?

Ever have one of those days when you’re just not feelin’ it? You can’t seem to get yourself to do any marketing. The marketing you’re doing doesn’t feel inspiring. You’re not sure where to start to make things different. The thoughts swirling around in your head are making you suspect you might be a business fraud. Sounds like you’re not feeling the marketing love.

The good news is you can do something about it.

To minimize the days where you’re feeling out of sorts, marketing-wise, allow the following to serve as inspiration to help you feel the love again.

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Marketing: Five Steps to Replace Your Resistance with Persistence

Do you find yourself resisting sales and marketing at times? Or all the time? The impact of feeling resistant can be subtle. If you don’t like marketing or selling, don’t feel like you should have to do it, or just plain don’t want to do it, those activities often slide lower on your to-do list without you consciously noticing. You may tell yourself you are too busy, decide other tasks are more important, or conveniently avoid looking at your to-do list until the day is over. The result is that your marketing doesn’t get done.

But most of the time, repeatedly avoiding what is difficult is much harder than facing it head on and doing it.

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Marketing along the Path of Least Resistance

Do you find sales and marketing to often be a struggle? It doesn’t have to be that way. The most successful professionals make it look easy because they have found a way to market themselves that is effortless. Perhaps you have tried to copy what those successful people were doing, and it didn’t work for you. Here’s why.

Marketing is not a one-size-fits-all endeavor. You have to find your own unique path, the one that works best for you and your business. To make marketing and selling easy, that path needs to be the one where you will encounter the least resistance — both from the marketplace and from inside yourself.

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Are You Testing Your Marketing Strategies?

As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really working, and how long should you test something to know?

Testing requires two things: curiosity and measuring. Curiosity to try something new, and measuring so you’ll know how well it’s working and whether it’s worth continuing to do. Here are several things to keep in mind when you’re testing different marketing strategies:

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July 14, 2017

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