Business Coaching with C.J. Hayden

C.J. HaydenI help entrepreneurs get clients, get strategic, and get things done. I believe you have it within you to create a thriving, fulfilling business that makes the best use of your gifts, honors your values, and earns you a good living. There is a path to business success that’s right for you, and we can find it. There is a way of doing business that will fulfill your personal vision, and we can design it. Whatever may be stopping you from creating the business you dream of, we can overcome it, together.

Please note: I am no longer accepting new business coaching clients, but I am always happy to work with past clients who wish to schedule occasional sessions. Past clients, please view my current rates, and contact me to schedule. if you aren’t a former client, please view my workshops and events schedule to find other ways we can work together, or consider working with Kristine Carey.

My clients are self-employed professionals, freelancers, and small business owners. I particularly enjoy working with entrepreneurs who bring a social conscience to their business. Some of my clients are social entrepreneurs. I serve as a thinking partner, assisting my clients to strategize, grow, troubleshoot, overcome obstacles, and stay true to their vision. My approach is a blend of business coaching with mentoring and practical advice.

Amy Henderson“You have been instrumental in facilitating the development of a successful business plan, and your extensive professional network has brought into this organization a wealth of important connections… You are both results-oriented and aware of the need to honor the integrity of the individual human spirit… In you I have found a mentor, a coach, a business-savvy advisor, a skilled networker, and a wise woman.”

Amy Henderson, U.S. Liaison Director, Grameen Shakti


Here’s what I help my clients do:

  • Get clear about your vision and what you want to accomplish
  • Evaluate your strategy and design a sustainable business model
  • Develop an effective, appropriate marketing and sales strategy
  • Set realistic goals, stay on track with your plans, and get things done
  • Overcome fear, procrastination, and self-doubt
  • Solve problems, eliminate obstacles, and avoid pitfalls
  • Gain perspective, get feedback, and discover new ideas

Fran Hendrick“My practice has evolved tremendously with your guidance in refining my focus to the work that I truly want to do. Your remarkable ability to listen carefully, to gently bring out the essence of my work and then to show me how to articulate it in a way that others can understand has resulted in a transformation that feels completely natural. I now have a growing practice that allows me to contribute what I do best, along with a plan for marketing it.”

Fran Hendrick, Coach, Counselor and Teacher


I have the skills and experience to help you and your business with:

  • Practical visioning, strategy, and planning
  • Discovering and overcoming inner saboteurs
  • Marketing tactics, tools, skills, and messaging
  • Business models, product design, and program development
  • Managing projects, people, and time
  • Learning attitudes and habits that allow you to thrive

I’ll help you get clients, get strategic, and get things done.

Since 1992, I’ve been working with entrepreneurs like these:

  • The owner of a training school worked with me to begin sharing her innovative ideas about leadership and personal development on a worldwide basis. I coached her on balancing her heavy workload with managing her health, nurturing a new relationship, and writing a book, and advised her on marketing and book-writing techniques, while growing her school from a local success into a global enterprise.
  • An author and speaker asked me to help her overcome her fears about taking her message to a wider audience, and end her procrastinating. I coached her to uncover the self-sabotaging attitudes and habits that were getting in her way, advised her on productivity techniques, and mentored her in marketing and self-promotion.
  • A medical doctor who founded a research facility to develop new treatments for AIDS/HIV hired me to advise his management team about appropriate marketing strategies and coach them to build a marketing action plan, and mentor the doctor/CEO himself on entrepreneurial thinking, better delegation skills, and project management techniques.
  • The new director of a social enterprise asked me to assist with creating a sustainable business model for the venture, and a realistic action plan for her ambitious goals. I advised her on developing a business plan, mentored her in fundraising, and coached her to build her management and communication skills.
  • A husband-wife team of psychotherapists hired me to help reorganize their private practices so they could spend more time exploring new frontiers and less on just making a living. I mentored them in appropriate business models and realistic marketing plans, and coached them on overcoming their resistance to marketing, adopting more productive habits, and developing their entrepreneurial potential.

Beth-Hand“I chose you as my coach because of your demonstrated mastery of your business, your expertise in business marketing, and my sense of your integrity. You delivered on all those… What I experienced and came to value so highly is your ability to hold a space, keeping me in my vision and helping me practice self-compassion.”

Beth Hand, MBA, Leadership Development Coach


If what you’ve read so far sounds like I might be the right coach for you and your business, you’re welcome to view how I work and what I charge. Most of my work takes place by phone or video, so you can work with me from anywhere in the world. I no longer offer ongoing coaching, but I’m always happy to provide as-needed strategy sessions for past clients. Please contact me to find out more, and tell me a little about your current situation when you call or write.

I look forward to hearing from you!

— C.J. Hayden


Barbara Saunders“Thank you, C.J., for being a mentor and partner on the protracted journey to engineer my work around my talents, values, and deepest concerns. Your coaching has helped me keep the faith that I can make significant contributions and achieve prosperity at the same time.”

Barbara Saunders, Writer, Researcher & Activist

Mark Tosoni“C.J., I’m affectionately naming you the “Queen of Clarity.” There is a knowingness to your spirit that transferred to me and has resulted in laser-like clarity. It’s very freeing and powerful, and I’m very grateful for you.”

Mark Tosoni, Sales Success Expert


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What is a social entrepreneur? If your venture has a mission to create social change, and that mission holds a higher priority for you than maximizing personal profits, you may be a social entrepreneur. Social entrepreneurship can take many forms: starting or leading a mission-driven business, founding or directing an innovative nonprofit, implementing a community initiative, serving as an activist, working to educate others through writing, teaching, speaking, or artistic works — or even launching a movement. Social entrepreneurs are innovators; they introduce new approaches to solve social problems.

Related to social entrepreneurship are two other terms: social enterprise and social ventures. Social enterprise is the use of business methods to achieve a social mission. For example, a nonprofit organization that funds its programs by selling products or services. Or a for-profit business that directs a significant percentage of its profits to a social cause, or whose products and services are specifically designed to solve a social problem. Social venture is a broader term that applies to any organization, business, or initiative launched for the purpose of addressing social problems or creating social change.

C.J.’s clients include all three of these: social entrepreneurs, leaders of social enterprises, and people launching or expanding social ventures.


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