Being stubborn is a great trait when it comes to marketing your business. The more you can be persistent in your marketing, the better; remember the axiom that OK marketing, done consistently, is better than great marketing, done inconsistently.
To that end, here are five ways to that being persistent in your marketing will benefit you and your business.
Sometimes you feel like you can rock your business marketing, really get out there and let the people know about all the great stuff you do. Other times, you may have a harder time of it. Everyone has those days, when even the most modest marketing tasks feel like an effort. That’s where persistence comes in.
Persistence: firm or obstinate continuance in a course of action in spite of difficulty or opposition. (Thank you, Google.)
How do you stay persistent, then? Automation. Habit. Mindset. Accountability.
Even the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task to keep yourself motivated about marketing when there isn’t an immediate payoff.
Once your marketing does begin to work, you may still encounter times when it’s hard to keep it going. You may become overloaded with client work and feel like there’s not enough time to market. Sometimes you may feel blue and begin to wonder if any of your efforts are worthwhile. Or it may just be that marketing isn’t your favorite thing to do.
Working with clients over the years, I’ve seen the impact a work schedule can make. Creating the right schedule can sometimes be a tricky thing; the good news is, when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things. While there is no empirically “right” way to schedule yourself, there are a few things to consider.
Are consistency and accountability related?
Consistency is the capacity to show up for something over and over, to produce results that are equivalent over time; stay the course, steady as she goes.
Accountability means you stay true to your word, that you can be counted on. You say what you’re going to do, and you do it, holding yourself answerable.
What do these have to do with getting the word out about your small business?
I know you have good intentions about marketing your business. You may even have a pretty good marketing plan. But if you’re a typical self-employed professional, you don’t always follow through on the intentions or plans you make.
Sometimes you get busy with client work. Paying business is a good thing, of course. But if you stop marketing completely while you focus on your clients, you’ll have no business waiting for you when the work ends.