You’ll often hear me say that the secret to finding clients is to make effective choices about what to do to market your business, then do those things over and over. While that advice is absolutely true, implementing it sometimes runs into some roadblocks.
What happens when you deliver what you think is a dynamite 10-second introduction, but your prospective clients don’t seem impressed? Or you have several lunches with potential referral partners that seem to go well, but no business results from them?
I was talking with a good friend and business colleague over dinner recently about being busy. She has very little free time: busy personal life, plus her business to run, and I the same. We both felt pinched for time and were longing for some space, literally and mentally, from those things that are required just to keep our businesses running on a daily basis. We agreed it seems as if there’s a giant mountain of things that we need to do that can sometimes feel like a heavy weight, and only when that work is complete do we have time to do other things.
There you are, sitting at your desk, ready to get the word out about your business. Trouble is, you not sure what to say, or how to say it. Adding to that, it seems like you’ve said everything 100 times before. Bottom line: you’re feeling a distinct lack of inspiration. Sounds like the perfect time to fill your marketing well!
What does it mean to fill the well? It’s a phrase I learned from reading The Artist’s Way by Julia Cameron. The book is a guide to uncovering your creativity, and one of its first suggestions is to set aside time each week to replenish your well, the source of your creativity.
Ever have one of those days when you’re just not feelin’ it? You can’t seem to get yourself to do any marketing. The marketing you’re doing doesn’t feel inspiring. You’re not sure where to start to make things different. The thoughts swirling around in your head are making you suspect you might be a business fraud. Sounds like you’re not feeling the marketing love.
The good news is you can do something about it.
To minimize the days where you’re feeling out of sorts, marketing-wise, allow the following to serve as inspiration to help you feel the love again.
I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and that she’s shy and introverted. That got me thinking about how often the traits of “shy” and “introverted” (vs. “outgoing” and “extroverted”) are perceived to be the same thing, when in fact, they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who easily talks to strangers. How you approach marketing can be influenced by this perception, so it makes sense to take a closer look at how you operate.
Introvert vs. extrovert
The distinction between introverts and extroverts is how they recharge their energy.
Noticing the dishes piled up in the sink? Feeling like you need to do the laundry right now? Realizing the dog hasn’t been for a walk yet? Sounds like you’re suffering from distracted-itis.
When you sit down to do your marketing, it’s entirely likely there’s something else that needs to be done or seems more interesting -– yes, the dishes, laundry, and dog, and also starting your new exercise regime, watching YouTube cat videos, or learning how to create a bullet journal.