I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and that she’s shy and introverted. That got me thinking about how often the traits of “shy” and “introverted” (vs. “outgoing” and “extroverted”) are perceived to be the same thing, when in fact, they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who easily talks to strangers. How you approach marketing can be influenced by this perception, so it makes sense to take a closer look at how you operate.
Introvert vs. extrovert
The distinction between introverts and extroverts is how they recharge their energy.
Noticing the dishes piled up in the sink? Feeling like you need to do the laundry right now? Realizing the dog hasn’t been for a walk yet? Sounds like you’re suffering from distracted-itis.
When you sit down to do your marketing, it’s entirely likely there’s something else that needs to be done or seems more interesting -– yes, the dishes, laundry, and dog, and also starting your new exercise regime, watching YouTube cat videos, or learning how to create a bullet journal.
Never say die!
This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing.
How persistent are you, marketing-wise?
It’s easy to get caught up in how to find clients. And while picking marketing strategies that are right for you and your target market, and doing them consistently, is important (very important!), there’s another aspect to getting clients that’s not talked about as often.
Loving-up those you serve.
When you work with people you truly enjoy, some miraculous things happen:
* Your current clients feel your love and love you back.
* You’re energized by your work.
* You’re more attractive to potential clients.
* You become a client magnet.
As the year begins, it’s easy to get caught up in the hubbub of developing better business habits, being more proactive, earning more money, being more profitable…the list goes on with well-meaning ideas about how to make you, and your business, better. These well-meaning articles can induce a state of FOMO – Fear of Missing Out – that is ultimately unproductive. Looking ahead at the year, anything seems possible; here are 10 tips to consider, to help you stay inspired. These are serving suggestions, not have-to’s; no FOMO necessary.
It’s natural to become contemplative when one year ends and another begins, and look back at what you’ve accomplished over the past year. Unfortunately, this can also become a time to look at what you haven’t accomplished, and feel regret, frustration, or even shame about it. This can lead to lowered self-esteem, decreased motivation, and even depression. These are not the best conditions for a strong start to the year!
A period of contemplation does not have to lead to focusing on your failures or beating yourself up. Instead, it can be a positive, nurturing time that energizes and inspires you for the next phase. Here are five suggestions for turning your review of the past year into a powerful launch platform for you and your business in the new year.