Build the Foundation of Your Marketing on Love

Build the Foundation of Your Marketing on Love

Have you ever considered that you could love marketing? That it might be possible to market from a place of love, doing marketing activities that you love, all so you can serve the lovely clients you’re meant to serve?

Love is the answer.

Consider the possibility that the foundation of your marketing is based on something you truly love, something you might be inclined to do even if you didn’t get paid. A message you love sharing, in a way that you love sharing it.

Put More Love in Your Marketing

Put More Love in Your Marketing

Do you want your clients and prospects to love you? I think most of us self-employed professionals would. When your prospects love you, closing sales is easy. When your clients love you, they keep doing business with you, and refer others to do the same.

Yet the language often used for marketing and sales reveals perspectives that don’t have much to do with love. The path to closing sales is to “overcome objections” or “don’t take no for an answer.” You’re supposed to write “killer copy” to use for a “marketing blitz” or “promotional blasts” so you can “blow away” your “targets.” You should “hone your weapons” so you can “battle for market share,” “fight for sales,” and “smash the competition.” When you succeed, you are “killing it” or “crushing it.”

Asking for Help Is Not Cheating

Asking for Help Is Not Cheating

A desperate self-employed professional contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.” When I asked her how she had been marketing herself all this time, she gave me the following list of what she had been doing:

  • Attending networking events where she met people, introduced herself, and exchanged business cards
  • Launched a brochure-style website describing her services
  • Started a Facebook page and began posting promos for her business and links to content she found interesting
  • Printed some flyers and posted them on bulletin boards around town
Stop Reacting and Start Pro-Acting to Market Your Business

Stop Reacting and Start Pro-Acting to Market Your Business

If you’re answering calls, replying to emails and notes, responding to invitations, and receiving referrals and leads, it probably feels like you’re taking a lot of action to market your business. But it may be that a good deal of what you’re engaged in is actually RE-action.

Waiting to hear from the right prospects is nowhere near as productive as proactively taking steps to seek them out. And a stream of incoming communications can take up time and energy, but doesn’t always lead to closed sales.

Consider these suggestions for getting out of reaction mode and becoming more proactive in your marketing.

Optimism: The Secret to Successful Selling

Optimism: The Secret to Successful Selling

Why is it that some people seem to be naturals at selling, while others struggle to close every sale or even fail completely in a role that requires them to sell? In 1982, psychologist Martin Seligman, PhD, set out to answer that question for the Metropolitan Life Insurance Company. Seligman had been studying optimism and pessimism in the laboratory for almost twenty years when Met Life heard about his research. Could Seligman help them learn how to hire more effective salespeople, they asked?

As it turned out, he could. In a series of studies for Met Life that analyzed the relationship between successful selling and the personality of the salesperson, Seligman confirmed in the field what his laboratory research had predicted — optimists make more sales than pessimists.

Does Your Marketing Spark Joy?

Does Your Marketing Spark Joy?

Does it spark joy?

This is the question Marie Kondo (author of The Magical Art of Tidying Up) asks you to consider when going through your things. What if you applied this concept to your business marketing?

There are so many things you may feel you have to do to market your services that it’s easy to forget about sparking joy. Case in point: I was talking with a client one day about doing the Get Clients Now! 28-day program, and after glancing at some of the suggested actions from the book she made these comments:

* Spend 1 hour each day cold calling – Heck no!

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