In the Get Clients Now! program, the 28-day marketing plan you design for yourself should include two different types of action-oriented elements: Success Ingredients and Daily Actions. During the course of the 28 days, you’ll work on projects and you’ll take action steps. With projects, you’ll acquire tools or skills you need for your marketing. With actions, you’ll take steps that lead directly to achieving your 28-day marketing goal.
Even if you’re a veteran of the 28-day program, it’s possible to get tangled up when designing your projects, which are called Success Ingredients, and the tasks necessary to achieve your marketing goal, which are called Daily Actions.
To lay a good foundation for your marketing and your business, you need essential tools and skills. In the Get Clients Now! program, we call these elements Success Ingredients. These are fundamentals that will make your marketing easier, and ensure your business is around for the long run.
Below are three different types of Success Ingredients. Having these elements in place will make your marketing activities more effective, leading to more clients and more overall business success.
It’s harder than ever for a self-employed professional to land clients unless you appear credible. Once upon a time, you could get clients based on not much more than a business card, decent clothes, and your ability to present yourself well in a conversation.
Now what happens is that prospective clients check you out online before they decide to do business with you. Even when prospects are referred to you by someone they trust, they will typically visit your website, search online for your name, or look for you on social media. If what they learn doesn’t shout “credibility” to them, you’ll have a tough time getting their business.
Perhaps this sounds familiar: you think about doing marketing, put it on your calendar, call an accountability buddy, tell yourself you got this, and… an hour later you’re watching YouTube videos of fluffy kittens and eating chocolate.
What happened? You did what the experts say to do to keep yourself accountable:
Get a buddy – check
Put it on the calendar – check
Give yourself a pep talk – check
Recall this story of Ulysses: his ship is passing the Sirens who live along the rocky shore, and he asks his men to tie him to the mast so he won’t succumb to their Siren Song, smashing the ship into the rocks.
Flash forward to your business today and compare this story to your marketing. There are plenty of Sirens calling to you; are you in danger of smashing into the rocks and wrecking your business ship? Below are several Siren Songs, and how you can safely navigate through them.
One of my coaching clients complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his capabilities and accomplishments. “It feels like bragging,” he says. “Doesn’t it make me seem unprofessional?”
If thoughts like these often cross your mind, ask yourself this — who are the biggest names in your profession? In your line of work, who might be considered unquestioned experts, those with maximum credibility? Now, how did you get to know about those people’s work?