Your business has multiple aspects to it, things that need attention. Some are more important than others, some more fun than others. There’s one bottom line that needs consistent attention no matter what though, and that’s marketing.
Marketing can have vague connotations: does that mean posting fliers, or hiring a consultant? Does it mean going to mixers, or investing in social media? It could mean any or all of these marketing strategies; while it’s important to find the right marketing strategies for you and your business (you can read more about that here), what’s most important is that you do some kind of marketing on a regular basis. If not, your business will soon be in trouble. The question is, what’s the best way to do that?
Simply defined, marketing means getting the word out about you and your services, ideally in a way that allows your potential clients to recognize themselves and learn how you can help solve their problem. The way in which you pay attention to marketing is up to you; below are several ways for your consideration
Do it yourself.
This is a good option if you like being hands on or are personally interested in marketing. As an example, if you love making direct contact with people, or giving speeches -– both excellent marketing strategies, by the way –- then you’ll want to do these personally because these strategies work best when you are physically there to meet and shake hands with people. Or maybe you love writing; you might enjoy writing an article every two weeks and publishing it on your blog or social media platforms.
Do it with a bit of help.
This approach allows you to do the parts of marketing you enjoy, while passing along to others the bits you don’t love as much or may not have time for. Using the example of writing again, let’s say you want to use that as your main marketing strategy, yet you don’t enjoy writing or you just don’t have time to do it as often as you’d like. You can team up with someone who loves it (there are plenty of people out there who would love writing!) and have them do the writing for you.
Let others do it for you.
This technique is ideal if you don’t love marketing, or if you’re too busy. For example, if you’ve decided that pay-per-click advertising is the way to go, yet you don’t know the first thing about it, you can hire an online advertising expert and let them handle the whole thing. Letting others do your marketing for you can be quite freeing: simply find someone you trust, who’s an expert in the marketing strategy you want to use, and let them do the work. How liberating!
Paying attention to your bottom line makes all the difference in the success of your business and your enjoyment of it. Give yourself the gift of discovering how you’d prefer to get your marketing done and let the ease begin!