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4-Hour Audio Workshop
with C.J. Hayden, MCC

Do you struggle to find the right words when speaking about your business? Would you like to know exactly what to say -- and how to say it -- so people will want to do business with you? Do you sometimes feel resistant to marketing, and find yourself procrastinating or fearful? This class will help you overcome those obstacles and much more.
person-to-person marketing
Take this home-study course on MP3 audio. Four one-hour class sessions have been recorded live so you can listen on your computer, or with your iPod or MP3 player. Companion workbook included.

  • Consultants, coaches, therapists, and trainers
  • Independent professionals and freelancers
  • Service business owners
  • Sales and marketing representatives
  • Anyone who must sell themselves in order to make a sale
  • How to introduce yourself to strangers and make them remember you
  • Ways to increase the Know-Like-and-Trust Factor that makes people buy
  • The right words to use when speaking and writing about your business
  • Strategies for reprogramming your "inner critic"
  • Why you need a competitive advantage and how to express it powerfully
  • The seven basic fears of self-promotion and how to manage them
  • Using story-telling to promote yourself without selling
  • How to close conversations with asking for the business

In four information-packed one-hour audio sessions, a 24-page workbook, and a series of homework exercises, you will learn and experience successful self-promotion, and discover effective strategies for managing resistance and fear. C.J. will teach you what you need to know about marketing yourself person-to-person, and coach you to uncover obstacles and make choices that lead to success.


Although I have zero experience marketing anything, I really feel like I came away with the tools I need... You practice what you preach -- your approach was laser-like and completely understandable.

— Peggy O'Brien, Network Marketing Distributor

...packs a lot of information in a short amount of time and is worth every penny.
— Joan Curtis, Communications Coach

You pushed me to refine, clarify, and stretch my thinking about my business and how I market. You combine a hard-nosed business focus with encouragement and tremendous support. I'm ready to roll!
— Rick Evans, Coach, Trainer & Facilitator

I learned how to ask for the business -- to reframe marketing as promoting my service to people who can benefit from it.
— Lynn Taylor, Career Coach

It's only been a couple of weeks since the Person-to-Person Marketing class ended, and the 30-second commercial C.J. helped me develop has been invaluable. It spurred me to revamp my entire marketing strategy for my business, and I have already seen a marked improvement in bringing in clients and winning bids!
— Erin Ferree, Logo, Graphic & Web Designer

  • Four 60-minute audio recordings
  • 24-page workbook of readings, exercises and examples
  • Download and start listening immediately
  • Complete the class at your own pace
Note: These programs were recorded live from teleseminars. You'll hear questions and comments as C.J. interacts with participants.

mp3 audio $49.95
Four Hours of MP3 Audio
plus Workbook
Only $49.95

Questions? Check our FAQ's or contact us.

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