The One-Person Marketing Plan Workbook
THE ONE-PERSON MARKETING PLAN™ WORKBOOK
for Professionals, Consultants & Coaches
by C.J. Hayden, MCC, CPCC
Third Edition
Are you ready for the next step after GET CLIENTS NOW? With The One-Person Marketing Plan Workbook, you can create a six-month marketing plan to sustain your success. In this newly revised 3rd edition, the workbook provides a step-by-step system for building a marketing plan that’s right-sized for your one-person business.
The One-Person Marketing Plan
- Gives you a clear focus for all your marketing efforts
- Tells you exactly what to do and when to do it
- Helps you budget your time and money wisely
- Creates consistency in your marketing
- Answers the question “how much marketing is enough?”
This Workbook Will Teach You
- How to create a marketing plan that fits any budget
- Where to spend your effort for the best results
- What mix of business types will meet your revenue goals
- How to choose the right tools and tactics for your situation
- A system to turn a random list of marketing ideas into an organized, effective plan
How Is It Different from Get Clients Now?
The One-Person Marketing Plan Workbook is based on the road-tested GET CLIENTS NOW! system. It’s recommended as the “next step” after GET CLIENTS NOW! because it answers several questions GET CLIENTS NOW! doesn’t address:
- How much marketing will it take to reach my sales and revenue goals?
- How much time and money can I afford to spend on marketing?
- How can I market for more than one line of business at the same time?
- How can I build a business model that supports my financial goals?
Some material about marketing strategies, tactics, and tools appears in both books so that each book can stand alone. If you don’t own either book, we suggest you start with GET CLIENTS NOW! If you already own GET CLIENTS NOW! or are ordering it today, with The One-Person Marketing Plan Workbook, you can use the GET CLIENTS NOW! system to create a detailed six-month marketing plan.
70 pages • © 2014
Paperback • $14.95 USD + shipping/tax
Ebook in PDF or Kindle/Mobi • $9.95 USD
PDF and Kindle/Mobi ebooks are available for download immediately.
Paperback will be shipped within one business day.
Questions? See our FAQs or contact us!
“From mindset to strategies and sample templates, everything you will ever need to build a solid, sustainable six-month marketing plan is in this workbook. I highly recommend it whether you’re a newbie or a seasoned professional.”
— Joan Bell, Global Business & Marketing Coach
“Takes the Get Clients Now! program even further with a more strategic focus over a longer timeframe. The cookbook-style planning tools help you determine the exact actions to take to get the results you want. The plan kept me focused and not distracted by ‘shiny object syndrome.'”
— Bill Doerr, Markitect, TheClientMachine.com
“By far the most comprehensive and effective marketing plan system that I have used. It makes choosing the best marketing strategies and tactics for your business easy, with invaluable exercises to complete throughout the process. I have had tremendous success using this system for my own consulting practice and as a tool to work with my clients.”
— Donna Pullan, Make Contact Marketing