Most of us self-employed professionals truly enjoy no longer having to answer to The Boss. But the lack of anyone to report to can be a problem. There’s no one to make you perform sales and marketing tasks you don’t want to do. If you procrastinate about posting to your blog, resist going to networking events, or find follow-up calls too scary to make, no one will know that you’re avoiding marketing except you.
I understand that marketing and sales involve activities that can be confronting. Even I don’t always find marketing easy, and that’s after 25-plus years of having a successful business.
In working with successful business owners, one of the traits I see come up often is that of being a leader. Some are natural leaders, comfortable with being in charge; others have reluctantly taken on the role. If you seem to have leadership in your bones, fantastic! However, if you find yourself more of a reluctant leader, you’ll want to develop your leadership skills so you can step more into the role.
Being a leader doesn’t necessarily mean being a take-charge, my-way-or-the-highway type of person. Being a leader means being willing to say the buck stops here and hold yourself, and those you work with, accountable.
They lie in wait for you when you least expect them — the marketing dragons of fear, resistance and procrastination. Just when you think you’ve defeated them at last, they rear their ugly heads again. What’s a self-employed professional to do?
First of all, don’t panic, despair, or beat yourself up. It’s completely normal to have elements of fear and resistance show up around sales and marketing. Even if it seems like you’re the only one who has these feelings, trust me, you’re not.
Being stubborn is a great trait when it comes to marketing your business. The more you can be persistent in your marketing, the better; remember the axiom that OK marketing, done consistently, is better than great marketing, done inconsistently.
To that end, here are five ways to that being persistent in your marketing will benefit you and your business.
It makes marketing easier
Be stubborn about making sure your marketing is a priority, that you’re using the same marketing strategies consistently, and that you have a set result your marketing is trying to achieve.
Sometimes you feel like you can rock your business marketing, really get out there and let the people know about all the great stuff you do. Other times, you may have a harder time of it. Everyone has those days, when even the most modest marketing tasks feel like an effort. That’s where persistence comes in.
Persistence: firm or obstinate continuance in a course of action in spite of difficulty or opposition. (Thank you, Google.)
How do you stay persistent, then? Automation. Habit. Mindset. Accountability.
Working with clients over the years, I’ve seen the impact a work schedule can make. Creating the right schedule can sometimes be a tricky thing; the good news is, when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things. While there is no empirically “right” way to schedule yourself, there are a few things to consider.