Three Must-Haves in Your Marketing Plan

Three Must-Haves in Your Marketing Plan

When you run your own business, it’s important to get the word out about your offerings. In the simplest sense, that’s called marketing. The word marketing, however, is often enough to send a tiny business owner running for the hills, especially when it’s paired with the word plan.

Marketing. Plan.

It’s OK to breathe now.

Let’s Put an End to Silver Bullet Marketing

Let’s Put an End to Silver Bullet Marketing

I have a dream for us self-employed professionals. I picture us all making simple marketing and sales plans, working our plans consistently, and as a result, landing all the clients we need. But in order for my dream to come true, we’re going to have to stop letting ourselves be pulled off track by the tempting lure of silver bullet solutions.

The lure of the silver bullet
Maybe you know the ones I mean. There’s always some flavor-of-the-month approach to sales and marketing that you’re hearing about.

Three Ways to Have Fun Getting Your Marketing Done

Three Ways to Have Fun Getting Your Marketing Done

There are days when you wake up ready to go, eager to get the word out about your offerings, and then there are other days when, well… you’re just not feeling as eager, or clear, or motivated, or… *sigh*

Is there anything you can you do on those days when it feels harder to do the marketing you really — truly! — want to (and need) to do? Yes, of course there is. Enter…

Fun!

Don’t Know How to Sell? You Can Still Have Sales Conversations

Don’t Know How to Sell? You Can Still Have Sales Conversations

Many self-employed professionals believe they don’t know how to sell. You’re justified if you think that of yourself. You didn’t go into business to be a salesperson. You became self-employed because you wanted to help people with web design or personal training or architecture or resumé writing. In order to get clients, you need to have sales conversations, but they aren’t something you’ve ever trained to do. You may even believe you’re no good at them.

Let’s fix that.

How to Have a Sales Conversation Without Feeling Sharky

How to Have a Sales Conversation Without Feeling Sharky

Do you err on the side of not being assertive enough because you’re afraid you’ll come off as sharky when talking to a potential client?

I know I did.

Those early days of business, when I was eager to get clients, yet didn’t really know how to do that, I vacillated between being too assertive, AKA sharky, and not assertive enough. Those were some uncomfortable days to be sure!

Written Content Can Be the Answer to Your Follow-Up Woes

Written Content Can Be the Answer to Your Follow-Up Woes

To the average self-employed professional, following up with prospective clients feels awkward or even scary. You hate making phone calls that might not be welcome. You think you might be pestering people. You worry about being rejected. You aren’t sure what to say. After all, how many times can you ask, “Are you ready for us to work together?”

I get it. My clients and students share concerns like these with me all the time. I’ve even had them myself.

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