Written Content Can Be the Answer to Your Follow-Up Woes

Written Content Can Be the Answer to Your Follow-Up Woes

To the average self-employed professional, following up with prospective clients feels awkward or even scary. You hate making phone calls that might not be welcome. You think you might be pestering people. You worry about being rejected. You aren’t sure what to say. After all, how many times can you ask, “Are you ready for us to work together?”

I get it. My clients and students share concerns like these with me all the time. I’ve even had them myself.

Following Up Can Be Fun – Really!

Following Up Can Be Fun – Really!

When you think about following up, does it seem fun to you, or does it seem more like a hassle, a should, or something you wish you wanted to do? Surprisingly — or perhaps not so surprisingly — following up is something that quite a few of us don’t love doing. What if there was a way to make it fun? Read on for ideas on how to follow up in ways that actually sound good to you!

Do It with a Buddy
Pick one of your favorite people to buddy up with and hold each other accountable. Rather than thinking of it as work, think up a fun name for the time you spend together (virtually or in person). For example, you can say things like, “How’s the alligator wrestling going?”

Five Reasons (Almost) Every Self-Employed Professional Should Have a Blog

Five Reasons (Almost) Every Self-Employed Professional Should Have a Blog

When self-employed professionals come to me with questions about how to attract their ideal clients, one of the first places I look is whether they have a blog. In my experience, most self-employed professionals have the potential to be excellent bloggers, even when they haven’t written anything longer than an email since leaving college.

Authoring a blog can solve several of the stickiest marketing problems for professionals. Here are five reasons that blogging is one of the marketing methods I recommend most often to my clients and students:

Do Promotional Events Have a Place in Your Marketing Mix?

Do Promotional Events Have a Place in Your Marketing Mix?

Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.

If you’re not sure what promotional events are, here are some examples:

  • Exhibiting at a trade show
  • Holding a free demonstration
  • Hosting your own webinar or workshop
Why You Need to Include Outreach Strategies in Your Marketing Mix

Why You Need to Include Outreach Strategies in Your Marketing Mix

I’m a big fan of using attraction strategies to fill your marketing pipeline as a self-employed professional. Attraction-based tactics like blogging or publishing articles, posting on social media, and generating media publicity can all be effective ways to bring prospective clients into your sphere. Under the right circumstances, promotional events and advertising can work also.

And… attraction strategies alone are rarely enough to build a thriving business.

This Year Will Be Different

This Year Will Be Different

Yearend. How does it come so quickly?

It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.

Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”

And you really mean it.

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