Why You Need to Include Outreach Strategies in Your Marketing Mix

Why You Need to Include Outreach Strategies in Your Marketing Mix

I’m a big fan of using attraction strategies to fill your marketing pipeline as a self-employed professional. Attraction-based tactics like blogging or publishing articles, posting on social media, and generating media publicity can all be effective ways to bring prospective clients into your sphere. Under the right circumstances, promotional events and advertising can work also.

And… attraction strategies alone are rarely enough to build a thriving business.

This Year Will Be Different

This Year Will Be Different

Yearend. How does it come so quickly?

It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.

Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”

And you really mean it.

To Get More Clients, Rely on Your Strengths

To Get More Clients, Rely on Your Strengths

It’s the time of year when we self-employed professionals often begin to look back at what we’ve accomplished in our business over the last twelve months, and judge our progress and results against what we intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve done right this year.

My new client “Rhoda” had looked over her past year’s results and was feeling discouraged when we had our first coaching session. She’d hoped to get 10 new graphic design clients this year.

Five Quick Solutions to the “I Don’t Know How” Problem in Marketing

Five Quick Solutions to the “I Don’t Know How” Problem in Marketing

One of the most persistent barriers to the success of self-employed professionals at marketing themselves is the “I don’t know how” problem. Here’s how it often goes.

An expert or a colleague advises you to take some specific marketing action: “Collect all your leads in a contact management system” or “Write a white paper” or “Ask your website visitors to subscribe to your mailing list” or “Develop some referral partners.” You evaluate that idea, and decide it’s a good one. “Great,” you say, “that’s just what I’ll do.”

Marketing on a Deadline

Marketing on a Deadline

It’s happened to the best of us: you had good intentions of getting started early, of finishing before the deadline, of easing into the task, yet there you are, last minute, wondering how you can get things done, pronto.

This may be a familiar scenario with regards to your to-do list, but what if it happens to your marketing? Marketing can’t happen that fast, can it?

Any Consistent Activity Can Become a Marketing Strategy

Any Consistent Activity Can Become a Marketing Strategy

“I don’t know how to market,” one of my coaching clients said. “I hate marketing,” declared another. “The marketing thing feels so unnatural to me,” claimed a third.

My response to statements like these from my clients is to reply (gently and compassionately), “I don’t think that’s true. I think you’ve just misunderstood what marketing is, and how it works.”

When You Think You Don’t Know How to Market

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