5 Reasons Why Being Stubborn is a Good Thing

5 Reasons Why Being Stubborn is a Good Thing

Being stubborn is a great trait when it comes to marketing your business. The more you can be persistent in your marketing, the better; remember the axiom that OK marketing, done consistently, is better than great marketing, done inconsistently.

To that end, here are five ways to that being persistent in your marketing will benefit you and your business.

Four Tips for Staying Persistent in Your Marketing

Four Tips for Staying Persistent in Your Marketing

Sometimes you feel like you can rock your business marketing, really get out there and let the people know about all the great stuff you do. Other times, you may have a harder time of it. Everyone has those days, when even the most modest marketing tasks feel like an effort. That’s where persistence comes in.

Persistence: firm or obstinate continuance in a course of action in spite of difficulty or opposition. (Thank you, Google.)

How do you stay persistent, then? Automation. Habit. Mindset. Accountability.

How to Keep Your Marketing Up When You Feel Down

How to Keep Your Marketing Up When You Feel Down

Even the best marketing doesn’t always pay off quickly. In the lag time between when you launch a marketing campaign for your business and when you start to see results from it, it’s easy to become discouraged. Especially when you work mostly solo, it can be a difficult task to keep yourself motivated about marketing when there isn’t an immediate payoff.

Once your marketing does begin to work, you may still encounter times when it’s hard to keep it going. You may become overloaded with client work and feel like there’s not enough time to market. Sometimes you may feel blue and begin to wonder if any of your efforts are worthwhile. Or it may just be that marketing isn’t your favorite thing to do.

Marketing: The Bottom Line Your Business Needs You to Pay Attention To

Marketing: The Bottom Line Your Business Needs You to Pay Attention To

Your business has multiple aspects to it, things that need attention. Some are more important than others, some more fun than others. There’s one bottom line that needs consistent attention no matter what though, and that’s marketing.

Marketing can have vague connotations: does that mean posting fliers, or hiring a consultant? Does it mean going to mixers, or investing in social media? It could mean any or all of these marketing strategies; while it’s important to find the right marketing strategies for you and your business (you can read more about that here), what’s most important is that you do some kind of marketing on a regular basis. If not, your business will soon be in trouble. The question is, what’s the best way to do that?

Hard Work + Smart Choices Aren’t Always Enough to Land Clients

Hard Work + Smart Choices Aren’t Always Enough to Land Clients

You’ll often hear me say that the secret to finding clients is to make effective choices about what to do to market your business, then do those things over and over. While that advice is absolutely true, implementing it sometimes runs into some roadblocks.

What happens when you deliver what you think is a dynamite 10-second introduction, but your prospective clients don’t seem impressed? Or you have several lunches with potential referral partners that seem to go well, but no business results from them?

Keep Your Marketing Well Full

Keep Your Marketing Well Full

There you are, sitting at your desk, ready to get the word out about your business. Trouble is, you not sure what to say, or how to say it. Adding to that, it seems like you’ve said everything 100 times before. Bottom line: you’re feeling a distinct lack of inspiration. Sounds like the perfect time to fill your marketing well!

What does it mean to fill the well? It’s a phrase I learned from reading The Artist’s Way by Julia Cameron. The book is a guide to uncovering your creativity, and one of its first suggestions is to set aside time each week to replenish your well, the source of your creativity.

Pin It on Pinterest