More Money or the Pursuit of Happiness?

More Money or the Pursuit of Happiness?

We self-employed professionals are constantly faced with difficult choices about how to best grow our businesses. Should I pursue this line of business or that one? Would it serve me better to choose Niche A or Niche B? Shall I spend my time building a relationship with Client X or Client Y?

Often, these questions hinge on what we perceive as the most desirable result. If we value potential earnings more highly, we select a course of action that will lead to more money. If we are more concerned with our personal fulfillment, we follow a path that we believe will be more satisfying.

Scheduling for Marketing Ease & Accountability

Scheduling for Marketing Ease & Accountability

Working with clients over the years, I’ve seen the impact a work schedule can make. Creating the right schedule can sometimes be a tricky thing; the good news is, when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things. While there is no empirically “right” way to schedule yourself, there are a few things to consider.

Consistency and Accountability: Complementary Bedfellows

Consistency and Accountability: Complementary Bedfellows

Are consistency and accountability related?

Yes!

Consistency is the capacity to show up for something over and over, to produce results that are equivalent over time; stay the course, steady as she goes.

Accountability means you stay true to your word, that you can be counted on. You say what you’re going to do, and you do it, holding yourself answerable.

What do these have to do with getting the word out about your small business?

Three Ways Accountability Will Improve Your Marketing Results

Three Ways Accountability Will Improve Your Marketing Results

I know you have good intentions about marketing your business. You may even have a pretty good marketing plan. But if you’re a typical self-employed professional, you don’t always follow through on the intentions or plans you make.

Sometimes you get busy with client work. Paying business is a good thing, of course. But if you stop marketing completely while you focus on your clients, you’ll have no business waiting for you when the work ends.

Distracted from Doing Your Marketing? Try These 3 Simple Tricks

Distracted from Doing Your Marketing? Try These 3 Simple Tricks

Noticing the dishes piled up in the sink? Feeling like you need to do the laundry right now? Realizing the dog hasn’t been for a walk yet? Sounds like you’re suffering from distracted-itis.

When you sit down to do your marketing, it’s entirely likely there’s something else that needs to be done or seems more interesting -– yes, the dishes, laundry, and dog, and also starting your new exercise regime, watching YouTube cat videos, or learning how to create a bullet journal.

10 Inspirational Tips for Your Business This Year

10 Inspirational Tips for Your Business This Year

As the year begins, it’s easy to get caught up in the hubbub of developing better business habits, being more proactive, earning more money, being more profitable…the list goes on with well-meaning ideas about how to make you, and your business, better. These well-meaning articles can induce a state of FOMO – Fear of Missing Out – that is ultimately unproductive. Looking ahead at the year, anything seems possible; here are 10 tips to consider, to help you stay inspired. These are serving suggestions, not have-to’s; no FOMO necessary.

Pin It on Pinterest