It’s the time of year when we self-employed professionals often begin to look back at what we’ve accomplished in our business over the last twelve months, and judge our progress and results against what we intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve done right this year.
My new client “Rhoda” had looked over her past year’s results and was feeling discouraged when we had our first coaching session. She’d hoped to get 10 new graphic design clients this year.
As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.
Luckily, there’s something you can do about that.
When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.
It’s happened to the best of us: you had good intentions of getting started early, of finishing before the deadline, of easing into the task, yet there you are, last minute, wondering how you can get things done, pronto.
This may be a familiar scenario with regards to your to-do list, but what if it happens to your marketing? Marketing can’t happen that fast, can it?
When it comes to having a sales conversation, you may find yourself melting into a puddle. You might hear yourself say things like, “What’s the big deal about asking people to do business with me? I know it’s just a conversation between two people, and that people don’t bite, so why can’t I seem to do it? I wish I could just get over myself.”
There are two fallacies that contribute to these inner critic conversations; understanding these lies can be a lifesaver because only then can you get over yourself and become the sales pro you’re meant to be.
Do you love your business but hate the selling part? Whether it’s calling prospective clients on the phone or writing persuasive emails and web copy, most self-employed professionals say that selling is the element of their business they dislike the most.
If it was possible to sell without having that feeling of discomfort in your gut, or those sweaty palms and increased heart rate, would you be willing to make a change?
If you work for yourself, I’m sure you’ve been there: sitting at your desk, staring at your marketing to-do list, knowing you really need to get this work done, and yet you just can’t seem to get going — you’re just not in the mood.
You wonder if it is even possible to motivate yourself to embark upon your marketing plans, especially when you don’t feel like it.