Advanced Maneuvers: Getting Things Done Beyond the Basics

Advanced Maneuvers: Getting Things Done Beyond the Basics

As a service-based professional, you’re likely familiar with marketing basics, yet are you taking advantage of advanced maneuvers beyond those? If you’re not sure what the difference is between the basics and the advanced, keep reading to learn more about the distinction, and why you may want to consider moving beyond the familiar.

Marketing Basics are those things that apply to the foundation of your business, things that help ensure you know who to talk to, and what to offer, and how to keep your business organized. Some of these basics include:

What Stops You from Marketing… and What to Do About It

What Stops You from Marketing… and What to Do About It

The number one complaint my clients and students — self-employed professionals — bring me about their marketing is that they aren’t doing enough of it. You would think this would be easy to fix. I could just tell them to spend more time marketing and selling, and that would solve their problem. But like so many other challenges in life, knowing what needs to be done doesn’t necessarily make that thing occur.

Consider losing weight, for example. If it were as simple as being told to eat less or exercise more, we would all be as thin as we wished just by deciding to make it so. Since that doesn’t happen very often; it’s clear we humans need a bit more help.

Can Planning Your Marketing Be Simple?

Can Planning Your Marketing Be Simple?

Planning your marketing can be as easy as sitting down with a pen and paper (or your keyboard) for an hour. What’s that you say — sounds too good to be true? What if this were the truth: your marketing is easy and simple, and creating a plan for it is simple, too. What could be possible for your business from that viewpoint?

When you have a marketing plan, things become easier. Easier because you know what you’re going to do, you have a plan, and you just follow it. You don’t need to think about it. Thinking is often the thing that gets in your way the most. As much as your human brain is an asset, it can also be a hindrance when it comes to getting things done.

Why You Shouldn’t Do What the Gurus Do

Why You Shouldn’t Do What the Gurus Do

It’s only natural to emulate successful people. You’d like to copy their success, so it seems it would make sense to copy their approach to sales and marketing. But modeling your marketing after the gurus in your field may not get you where they are.

Simply put, the present situation of these highly successful people may be entirely different from your own. Gurus typically have plenty of money to spend, staff to help, a large in-house mailing list, many followers on social media, widespread name recognition, a suite of products and services to offer, and many years of completed work to draw from. If you don’t have all this in your business, trying to copy their marketing and sales approach may be a recipe for failure rather than success.

When Is It Time to Stop Marketing?

When Is It Time to Stop Marketing?

When should a self-employed professional stop marketing his or her business? Here are a few possible scenarios where you might be tempted to put marketing on hold:

o When your pipeline is full.
o When you don’t need or want any more clients.
o When your schedule is so full you don’t know where you’d fit in another client.
o When you have five proposals pending and you’re afraid they’ll all come through.
o When the holidays / vacation / summer are approaching.
o When you’re so busy fulfilling your current client obligations you don’t have the time or bandwidth for marketing.

10 Questions to Kick Off Your Marketing Year

10 Questions to Kick Off Your Marketing Year

What dreams and goals do you have for your business at the beginning of this new year? As you ease into January, take time to set the stage for a great year to come: great marketing, great sales, and great clients. Ask yourself the questions below to help you reflect and plan, and get ready for good things to happen!

– How much business do you really want? What would be new and different for you if you had that level of business?
– What worked best to bring you clients last year? How can you do more of that in the year to come?

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