social media Archives - Get Clients Now!

Should You Be Marketing at Any Cost?

by C.J. Hayden | Marketing Plans & Strategies

“Will this marketing approach be worth my while?” It’s a question self-employed professionals often ask. But there’s a related question that, unfortunately, they ask much less often: “How much will it cost compared to what it brings in?” Surprisingly few professionals know the answer to this crucial question, and many admit it had simply never occurred to them.

Every marketing approach has a set of costs attached. Social media ads, pay-per-click campaigns, and trade show exhibits come with a price tag in dollars. Networking mixers, business lunches, and posting/interacting on social media take up your time, and may also incur expenses.

How Do You Network for Your Business During a Pandemic?

by C.J. Hayden | Marketing Plans & Strategies

In the old pre-COVID days, we self-employed professionals went to local and global gatherings to meet people -- mixers, professional meetings, conferences, community events, cultural happenings, and more. To follow up with our contacts, we scheduled coffee, lunch,...

How Self-Employed Professionals Can – and Should – Market During the COVID-19 Crisis: Part 2

by C.J. Hayden | Marketing Plans & Strategies

What Kind of Marketing is Possible Right Now?
In Part 1 of this series, I shared my thoughts on Appropriate Marketing in a Time of Crisis, like the crisis we are all experiencing during the COVID-19 pandemic. If you’ve determined that it does make sense for you to be marketing yourself as a self-employed professional at this time, how can you go about it?

Four Ways to Attract Clients Using Your Natural Magnetism

by Kristine Carey | Filling the Pipeline

You are naturally magnetic — really! There’s a natural way about you that’s attractive to others, and in the world of marketing, this magnetism is your secret sauce. By tapping into it, you’ll attract clients easily.

Not sure how to do that? Here are four ways you can harness your innate magnetism.

Increasing Your Signal to Noise Ratio in Marketing

by C.J. Hayden | Marketing Plans & Strategies

You can learn a lot about marketing by listening to broadcast radio or streaming audio. You can learn even more by noticing when you’re not listening. A clear signal and music or talk you like to hear will keep you tuned in to a particular station or channel. But too much static, a connection that keeps dropping, too many ads, or programming not to your taste will overwhelm the signal, and all you’ll hear is noise. That’s when you’ll tune out. Which is pretty much the same way that our prospective clients react to our marketing messages.

Not an Extrovert? You Can Still Market Your Business

by C.J. Hayden | Fear & Resistance

It seems that a considerable amount of marketing and sales advice to self-employed professionals is aimed at extroverts. “Go to networking events and meet new people,” the authorities say. “Speak in front of groups.” “Call people up and chat with them.”

If you are an introvert, these experts might as well be telling you to fly to the moon. What if you don’t enjoy public gatherings, dislike being the center of attention, and hate to call strangers on the phone? Can you still do well at personal marketing?

Let’s Put an End to Silver Bullet Marketing

by C.J. Hayden | Getting Things Done

I have a dream for us self-employed professionals. I picture us all making simple marketing and sales plans, working our plans consistently, and as a result, landing all the clients we need. But in order for my dream to come true, we’re going to have to stop letting ourselves be pulled off track by the tempting lure of silver bullet solutions.

The lure of the silver bullet
Maybe you know the ones I mean. There’s always some flavor-of-the-month approach to sales and marketing that you’re hearing about.

Five Reasons (Almost) Every Self-Employed Professional Should Have a Blog

by C.J. Hayden | Writing & Publicity

When self-employed professionals come to me with questions about how to attract their ideal clients, one of the first places I look is whether they have a blog. In my experience, most self-employed professionals have the potential to be excellent bloggers, even when they haven’t written anything longer than an email since leaving college.

Authoring a blog can solve several of the stickiest marketing problems for professionals. Here are five reasons that blogging is one of the marketing methods I recommend most often to my clients and students:

Why You Need to Include Outreach Strategies in Your Marketing Mix

by C.J. Hayden | Filling the Pipeline

I’m a big fan of using attraction strategies to fill your marketing pipeline as a self-employed professional. Attraction-based tactics like blogging or publishing articles, posting on social media, and generating media publicity can all be effective ways to bring prospective clients into your sphere. Under the right circumstances, promotional events and advertising can work also.

And… attraction strategies alone are rarely enough to build a thriving business.

Eight Reasons Why Your Blog Isn’t Bringing You Clients

by C.J. Hayden | Writing & Publicity

A common complaint I hear from the self-employed professionals I work with is that they’ve tried blogging as a marketing approach, but it hasn’t paid off. No one is reading their blog, they tell me. Or they’ve got some readership, but their readers never seem to become paying clients. Is it time to give up blogging, they ask? Maybe they should focus on social media instead.

Yikes! Don’t make that choice. Social media marketing doesn’t work without good, original content to share.

Pin It on Pinterest