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C.J. HAYDEN AND GET CLIENTS NOW!
IN THE MEDIA
Article by C.J. in
Choice Magazine
In the Sept 2008 issue of Choice: The Magazine of Professional Coaching,
C.J. writes about "Coaching to Change the World," saying: "If we choose to coach anyone who
can afford to pay us, the likely result is that those with the most disposable income will
receive the most coaching. Is this truly the impact we would like to have on the world? On the
other hand, when we decide to coach a population whose increased success creates a shift we
would like to see in society, we become positive agents of change." Read more.
Article by C.J. in Home Business
In her article "Become a Consultant" in the Aug 2008 issue of Home Business,
C.J. points out: "An economic downturn may seem like the wrong time to start your own business,
but layoffs and downsizing can create new opportunities for one breed of entrepreneur -- the
corporate consultant. Companies who lay off full-time workers still have many needs for specific
skills, and frequently hire consultants on a short-term or project basis to fill these gaps. If
you've been laid off yourself, working as a consultant can allow you to earn a good income while
salaried jobs are scarce." Read more.
Article by C.J. in
Choice Magazine
In her article "Coaching the Winners" in the Sept 2007 issue of Choice: The Magazine of Professional Coaching, C.J. writes:
"Great coaches need great clients. So don't be afraid to claim your ideal clients and turn away
those who won't bring out the best in you. Coaching only the winners will ultimately make you
a more confident, successful coach." Read more.
Interview with C.J. in
Business Networking Advice
C.J. was interviewed for Business Networking Advice in April 2007. C.J. advises:
"...successful networking is more about your mindset than your skillset. People sometimes think
they 'can't network' because they are not outgoing enough or don't enjoy meeting strangers. But
these qualities are not prerequisites for networking. The place to begin is to approach it with
the willingness to give generously of yourself and a genuine desire for reciprocity."
Read
more.
Listen to C.J. on
Women's Radio
In a February 2007 interview on WomensRadio, C.J. explains that the biggest
marketing mistake most small business owners make is, "They don't choose a specific target
market and develop a plan to reach that unique group... They're afraid to limit themselves to a specific
niche, so they market to everybody. But they don't have the resources in time or in money for
that kind of marketing. It's like they're trying to market like Coca-Cola on a mom-and-pop budget.
It's so essential to pick a niche... It's the only way that a small business can compete in a
crowded marketplace." Listen
online.
C.J.'s interview in
Priority Magazine
In the article "Fighting for Sales" in the July 2006 issue of Pitney Bowes Priority,
C.J. points out, "A prospect who comes to you by referral or recommendation from somebody who
knows you is infinitely more likely to actually become your customer than someone who comes to
you from any other source." Read
more.
Read C.J.'s columns for RainToday and CEO Refresher
C.J. is now a regular columnist for two web-based resource centers. You can read
a new article from her each month from RainToday,
resources for selling and marketing professional services, and The CEO
Refresher, "brain food" for business.
Interview with C.J. in Sam's Club Source
In the January 2006 issue of Sam's Club Source
magazine, C.J. shared tips on business resolutions for the new year in the article "Set Your
2006 Business Goals" by Kevin Orfield, including this insight:
1. Do what you enjoy. After
all, you own the business, so you get to decide what to do. "Many businesses flounder because
owners force themselves to do work they really don't care for or are working with clients they
don't like," said C.J. Hayden, author of Get Clients Now! "That's when everything becomes
a struggle." Read more.
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