I Had a Marketing Plan, But Then Life Happened

I Had a Marketing Plan, But Then Life Happened

It happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter.

In Marketing, You Gotta Have a System

In Marketing, You Gotta Have a System

For a self-employed professional, being successful at marketing doesn’t result from one brilliant idea. Nor does it follow from stringing together a random series of marketing activities, no matter how many different approaches you manage to use. To bring in a sustainable flow of business on a consistent basis, you gotta have a system.

What Is the New Normal for Your Business?

What Is the New Normal for Your Business?

The hot topic here in the U.S. this spring of 2021 is getting back to “normal.” But in my view, the more relevant topic is finding a new normal. All across the country, I’m hearing of people whose post-pandemic life includes moving to a new city, changing jobs or careers, retiring, or making remote work a permanent choice.

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