In Marketing, You Gotta Have a System

In Marketing, You Gotta Have a System

For a self-employed professional, being successful at marketing doesn’t result from one brilliant idea. Nor does it follow from stringing together a random series of marketing activities, no matter how many different approaches you manage to use. To bring in a sustainable flow of business on a consistent basis, you gotta have a system.

What Is the New Normal for Your Business?

What Is the New Normal for Your Business?

The hot topic here in the U.S. this spring of 2021 is getting back to “normal.” But in my view, the more relevant topic is finding a new normal. All across the country, I’m hearing of people whose post-pandemic life includes moving to a new city, changing jobs or careers, retiring, or making remote work a permanent choice.

Does It Feel Too Hard to Market Your Business Right Now?

Does It Feel Too Hard to Market Your Business Right Now?

A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.

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