Is Procrastination Holding Back Your Marketing?

Is Procrastination Holding Back Your Marketing?

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Dolores Sanchez” and “follow up with Wallingford Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for a self-employed professional, procrastination can be deadly.

Delays in contacting a prospect can lose the business to the competition. Failing to get the word out about an upcoming event may forfeit dozens of opportunities. When prospects don’t hear from you for a while, they forget you exist. Wasted marketing time can never be recovered. By the time you realize you might not make your sales goals for the month, quarter, or year, it may already be too late.

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Doing What Comes Naturally in Marketing

Doing What Comes Naturally in Marketing

One of the worst marketing mistakes a self-employed professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use.

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How to Tell a Client Success Story

How to Tell a Client Success Story

When interacting with potential clients and referral sources, a helpful self-promotion tool is a collection of client success stories. Everyone loves to hear stories — we find them entertaining, educational, or evocative of deeper emotions. We identify with people through the stories they tell.

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Should You Be Marketing at Any Cost?

Should You Be Marketing at Any Cost?

“Will this marketing approach be worth my while?” It’s a question self-employed professionals often ask. But there’s a related question that, unfortunately, they ask much less often: “How much will it cost compared to what it brings in?” Surprisingly few professionals know the answer to this crucial question, and many admit it had simply never occurred to them.

Every marketing approach has a set of costs attached. Social media ads, pay-per-click campaigns, and trade show exhibits come with a price tag in dollars. Networking mixers, business lunches, and posting/interacting on social media take up your time, and may also incur expenses.

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Get Ready to be Inspired

Get Ready to be Inspired

It’s natural to become contemplative when one year ends and another begins, and look back at what you’ve accomplished over the previous year. Unfortunately, this can also become a time to look at what you haven’t accomplished, and feel regret, frustration, or even shame about it. This can lead to lowered self-esteem, decreased motivation, and even depression. These are not the best conditions for a strong start to the year!

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Self-Employed Professionals: Join the Great Reinvention

Self-Employed Professionals: Join the Great Reinvention

There’s a revolution going on in the world of work, and it’s impacting all of us, self-employed professionals included. The Great Resignation, AKA the Big Quit, began in the spring of 2021, as significant numbers of employees began leaving their jobs. Surveys indicate that from 40-65% of the U.S. workforce is either considering quitting or already looking for a new job.

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