Emerging from Your Pandemic Cocoon: For You, for Your Business

Emerging from Your Pandemic Cocoon: For You, for Your Business

For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent – no in-person conferences, workshops, networking meetings, lunches, or coffee dates.

Does It Feel Too Hard to Market Your Business Right Now?

Does It Feel Too Hard to Market Your Business Right Now?

A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.

Want to Create a Product, Program or Membership? Here’s Where to Start

Want to Create a Product, Program or Membership? Here’s Where to Start

I can’t count the number of self-employed professionals recently who have told me they are working on a program, product, or membership service to package their talents in a more tangible way. Professionals as diverse as life coaches, magicians, management consultants, and travel consultants are all seeking new avenues to bring in revenue during our current twin challenges of pandemic and recession.

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