No doubt about it, it’s been a year…
As we approach year’s end, take a moment to reflect on how it started, and where you’re at now. Very likely it wasn’t business as usual, so what was it business AS?
What’s new or different? What did you try? How did things go? How would you like to finish the year?
Why do you need a marketing plan?
Because -– it makes your life easier.
In this video, I share many other reasons you may want to consider making a marketing plan, including that having a plan sets you up to be more successful.
Now that the world’s opening up, and you’re creating a “new normal” for your work, chances are you’ve got a vision that’s forming, one you’d like to bring to life. Which may leave you wondering… how are you supposed to do that, exactly?
As business owners, we’re all looking at the way we did business before the pandemic and asking if we really want to go back to the way it was.
I know I don’t, and neither do the clients and colleagues I’m speaking to.
If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!
Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.
Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.