When talking with a potential client, do you find yourself being too vague when describing your business? Don’t worry! This is a trap that’s easy to fall into.
When it comes to having sales conversations, specificity is king.
It’s easy to let things slide, especially when they feel difficult. Unfortunately, sometimes in business, following up with clients can feel that way.
Why is that? It’s not as if your hands are broken and you can’t type, dial the phone, pick up a cup of coffee, or you don’t know how important following up is.
You are naturally magnetic — really! There’s a natural way about you that’s attractive to others, and in the world of marketing, this magnetism is your secret sauce. By tapping into it, you’ll attract clients easily.
Not sure how to do that? Here are four ways you can harness your innate magnetism.
True or not true? Asking someone to become your referral partner is scary.
If you said true, you’re not alone.
How scary it is to ask someone to send you referrals depends on your comfort level. The more you practice the better you get, and that’s something you can build on. Even if asking for referrals doesn’t seem to come naturally, you can train yourself to do it comfortably enough — and it might even become fun!
What’s your one surefire, can’t fail marketing strategy? What did someone tell you is the one thing that always works? When you think of what these strategies might be, I’m guessing things come to mind such as attending networking events or publishing articles, and these certainly can be effective marketing strategies.
If you look at the broader picture of marketing, you can see it with a unique perspective. A perspective that produces consistently great results no matter what marketing strategy you choose. A real-life, win that you can count on no matter what. Curious what it is?
Productivity is a popular buzzword these days. There’s an assumption that being productive is a good thing, and in fact if you’re going to stay in business, you will need to be productive. But what does that really mean, especially when it comes to your marketing?
There’s a phenomenon I think of as pseudo-productivity: when you’re getting things done-ish. These are things that keep you busy, maybe even fill up your calendar, yet they’re not actually productive. Real productivity means you’re getting things done that move your business forward, like getting the word out about your offerings, or creating a solid foundation for your ability to serve your clients.
Join Us Each Month for Get It Written Day
You’ve got important stuff to write. Let C.J. Hayden or Marena Drlik help you get it done at Get It Written Day! Join us for this one-day virtual writing retreat for business owners. Work on your blog posts, articles, or book with coaching and peer support.