Following Up Made Easy

Following Up Made Easy

It’s easy to let things slide, especially when they feel difficult. Unfortunately, sometimes in business, following up with clients can feel that way.

Why is that? It’s not as if your hands are broken and you can’t type, dial the phone, pick up a cup of coffee, or you don’t know how important following up is.

Getting Over Your Fear of Asking for Referral Partners

Getting Over Your Fear of Asking for Referral Partners

True or not true? Asking someone to become your referral partner is scary.

If you said true, you’re not alone.

How scary it is to ask someone to send you referrals depends on your comfort level. The more you practice the better you get, and that’s something you can build on. Even if asking for referrals doesn’t seem to come naturally, you can train yourself to do it comfortably enough — and it might even become fun!

The One Can’t Fail, Surefire Marketing Strategy

The One Can’t Fail, Surefire Marketing Strategy

What’s your one surefire, can’t fail marketing strategy? What did someone tell you is the one thing that always works? When you think of what these strategies might be, I’m guessing things come to mind such as attending networking events or publishing articles, and these certainly can be effective marketing strategies.

If you look at the broader picture of marketing, you can see it with a unique perspective. A perspective that produces consistently great results no matter what marketing strategy you choose. A real-life, win that you can count on no matter what. Curious what it is?

Are You Marketing Productively? Or Just Pseudo-Productively?

Are You Marketing Productively? Or Just Pseudo-Productively?

Productivity is a popular buzzword these days. There’s an assumption that being productive is a good thing, and in fact if you’re going to stay in business, you will need to be productive. But what does that really mean, especially when it comes to your marketing?

There’s a phenomenon I think of as pseudo-productivity: when you’re getting things done-ish. These are things that keep you busy, maybe even fill up your calendar, yet they’re not actually productive. Real productivity means you’re getting things done that move your business forward, like getting the word out about your offerings, or creating a solid foundation for your ability to serve your clients.

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