Why do you need a marketing plan?
Because -– it makes your life easier.
In this video, I share many other reasons you may want to consider making a marketing plan, including that having a plan sets you up to be more successful.
Now that the world’s opening up, and you’re creating a “new normal” for your work, chances are you’ve got a vision that’s forming, one you’d like to bring to life. Which may leave you wondering… how are you supposed to do that, exactly?
As business owners, we’re all looking at the way we did business before the pandemic and asking if we really want to go back to the way it was.
I know I don’t, and neither do the clients and colleagues I’m speaking to.
If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!
Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.
Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.
If you’re like many of the self-employed people I’ve talked with over the past year, 2020 came with plenty of challenges that sent you scrambling and doing your best to hang on. Survival became the order of the day, and making it through another day, week, or month felt like a victory (and rightfully so).
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