If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!
Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.
Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.
If you’re like many of the self-employed people I’ve talked with over the past year, 2020 came with plenty of challenges that sent you scrambling and doing your best to hang on. Survival became the order of the day, and making it through another day, week, or month felt like a victory (and rightfully so).
Last year was quite a year, and it’s left me with the question of what holds me back -– beyond a pandemic, of course.
As a long-time business owner, there are plenty of things I could list: negative self-talk, faulty assumptions, out-of-date self-image…
What can I say — 2020 turned out to not be the year most of us were looking forward to. Which begs the question, what does success look like when things have changed so much?
If you’ve ever considered making a home study course, here are a few things to think about as you get started — it may be easier than you think!