Video: Coming Out of Your Business Cocoon

Video: Coming Out of Your Business Cocoon

If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!

Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.

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Does It Feel Too Hard to Market Your Business Right Now?

Does It Feel Too Hard to Market Your Business Right Now?

A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.

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Video: Why Is Marketing Your Business So Hard

Video: Why Is Marketing Your Business So Hard

Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.

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Video: Overcoming What Stops You

Video: Overcoming What Stops You

Last year was quite a year, and it’s left me with the question of what holds me back -– beyond a pandemic, of course.

As a long-time business owner, there are plenty of things I could list: negative self-talk, faulty assumptions, out-of-date self-image…

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