Want to Create a Product, Program or Membership? Here’s Where to Start

Want to Create a Product, Program or Membership? Here’s Where to Start

I can’t count the number of self-employed professionals recently who have told me they are working on a program, product, or membership service to package their talents in a more tangible way. Professionals as diverse as life coaches, magicians, management consultants, and travel consultants are all seeking new avenues to bring in revenue during our current twin challenges of pandemic and recession.

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Video: Networking During the Pandemic

Video: Networking During the Pandemic

One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel normal.

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The One Thing That Could Transform Your Business

The One Thing That Could Transform Your Business

Every self-employed professional has unique circumstances. The solution that will help one person acquire more clients and earn a better living is not the same as the answer that will solve similar issues for another. Finding the best approach to make your business take off is rarely so simple as copying what another person does. It may take a bit of detective work.

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How to Run a Business in Uncertain Times

How to Run a Business in Uncertain Times

As anyone who has read my book Get Clients Now! might guess, I love to make plans. I recommend planning as a tool in almost every situation. You have a new business? You need a plan. We’re taking a trip to Italy? We must have a plan. You’d like to meet me for dinner while you’re in town? Let’s make a plan.

So, it’s not surprising that I’ve been feeling frustrated lately. Due to the worldwide impact of the COVID-19 pandemic, nothing I had planned for this year is coming to pass.

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How to Stay Focused on Your Business When So Much Else Calls Your Attention

How to Stay Focused on Your Business When So Much Else Calls Your Attention

Feeling overwhelmed lately? Yeah, me too. A few days ago, a tweet jumped off the screen at me: “Right now we basically feel a constant mental DDoS attack.” Exactly.

In his OneZero post linked to that tweet, Eric Ravenscraft explained: “Some of the biggest events in 2020 have demanded more of our time, more direct action, and have been more emotionally taxing than we’re used to.” For sure.

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