Four Steps Out of Marketing Overwhelm

Four Steps Out of Marketing Overwhelm

Does it seem like there are always too many things to do to market your business? It’s easy to get overwhelmed by marketing ideas, plans, and tasks, especially when many of them involve learning new skills. And then people are always telling you about something else to do. But you’re only one person.

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Marketing as a Game

Marketing as a Game

What if marketing was a game? Something you can play at, play with. A game without winners or losers, just different outcomes.

Would that make marketing feel easier? More fun?

I see many business owners treat marketing as something serious, saying things to themselves such as, “There’s a right way and a wrong way to do it,” “It must be done correctly, or it won’t work,” “I’ll look foolish if I make a mistake, and I’d hate to have it look like I don’t know what I’m doing — it’ll be embarrassing in front of my peers and my clients.” The idea of doing marketing the correct way can be a hurdle that feels hard to overcome.

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How Self-Employed Professionals Can – and Should – Market During the COVID-19 Crisis: Part 2

How Self-Employed Professionals Can – and Should – Market During the COVID-19 Crisis: Part 2

What Kind of Marketing is Possible Right Now?
In Part 1 of this series, I shared my thoughts on Appropriate Marketing in a Time of Crisis, like the crisis we are all experiencing during the COVID-19 pandemic. If you’ve determined that it does make sense for you to be marketing yourself as a self-employed professional at this time, how can you go about it?

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What Kind of Marketing Plan Does a Self-Employed Professional Need?

What Kind of Marketing Plan Does a Self-Employed Professional Need?

You need a marketing plan to get clients. That’s the first thing to know. A professional who tells you that he or she has gotten plenty of clients without ever having a plan is either: a) working way too hard, b) not telling you the truth about how many clients they have, c) working a plan that they’ve never written down, or d) one of those rare, incredibly charismatic individuals who seem to draw an audience as soon as they enter a room.

I find that most of the time, successful professionals who claim to not have a plan fall into the “c” category. They are working from a plan in their head. If you can do that, more power to you. Most people — myself included — need to write a plan down in order to keep it straight.

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How to Tell a Client Success Story

How to Tell a Client Success Story

When interacting with potential clients and referral sources, a helpful self-promotion tool is a collection of client success stories. Everyone loves to hear stories — we find them entertaining, educational, or evocative of deeper emotions. We identify with people through the stories they tell.

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How to Run a Business in Uncertain Times

How to Run a Business in Uncertain Times

As anyone who has read my book Get Clients Now! might guess, I love to make plans. I recommend planning as a tool in almost every situation. You have a new business? You need a plan. We’re taking a trip to Italy? We must have a plan. You’d like to meet me for dinner while you’re in town? Let’s make a plan.

So, it’s not surprising that I’ve been feeling frustrated lately. Due to the worldwide impact of the COVID-19 pandemic, nothing I had planned for this year is coming to pass.

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Three Ways Persistence Helps Your Marketing

Three Ways Persistence Helps Your Marketing

Never say die!

This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing.

How persistent are you, marketing-wise?

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Five Reasons (Almost) Every Self-Employed Professional Should Have a Blog

Five Reasons (Almost) Every Self-Employed Professional Should Have a Blog

When self-employed professionals come to me with questions about how to attract their ideal clients, one of the first places I look is whether they have a blog. In my experience, most self-employed professionals have the potential to be excellent bloggers, even when they haven’t written anything longer than an email since leaving college.

Authoring a blog can solve several of the stickiest marketing problems for professionals. Here are five reasons that blogging is one of the marketing methods I recommend most often to my clients and students:

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What Does Being an Introvert Have to Do with Your Marketing?

What Does Being an Introvert Have to Do with Your Marketing?

I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and that she’s shy and introverted. That got me thinking about how often the traits of “shy” and “introverted” (vs. “outgoing” and “extroverted”) are perceived to be the same thing, when in fact, they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who easily talks to strangers. How you approach marketing can be influenced by this perception, so it makes sense to take a closer look at how you operate.

Introvert vs. extrovert
The distinction between introverts and extroverts is how they recharge their energy.

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Slaying Your Marketing Dragons

Slaying Your Marketing Dragons

They lie in wait for you when you least expect them — the marketing dragons of fear, resistance and procrastination. Just when you think you’ve defeated them at last, they rear their ugly heads again. What’s a self-employed professional to do?

First of all, don’t panic, despair, or beat yourself up. It’s completely normal to have elements of fear and resistance show up around sales and marketing. Even if it seems like you’re the only one who has these feelings, trust me, you’re not.

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