Want to Be a Client Magnet? Love-Up Those You Serve

Want to Be a Client Magnet? Love-Up Those You Serve

It’s easy to get caught up in how to find clients. And while picking marketing strategies that are right for you and your target market, and doing them consistently, is important (very important!), there’s another aspect to getting clients that’s not talked about as often.

Loving-up those you serve.

When you work with people you truly enjoy, some miraculous things happen:
* Your current clients feel your love and love you back.
* You’re energized by your work.
* You’re more attractive to potential clients.
* You become a client magnet.

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Break Through to Marketing Success

Break Through to Marketing Success

Let’s face it, many self-employed professionals treat self-promotion as a necessary evil. They know they have to do it, but they just don’t like it. Professionals often say, “I love my work, but I wish I didn’t have to keep finding clients.” They describe the process of marketing as distasteful, frustrating, intimidating, and just plain scary.

Take a look at your own beliefs about self-promotion. How do you feel about it? Is it something you accomplish without too much effort, or do you put it off at every opportunity? When you tell someone what you do and ask for that person’s business, is it easy for you, or do you find it difficult and unpleasant?

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Are You Doing the Right Stuff to Market Your Business?

Are You Doing the Right Stuff to Market Your Business?

I frequently tell my clients and students that the real secret to getting clients is choosing a set of simple, effective marketing activities, and engaging in them consistently. “Okay,” folks often reply, “but how do I know that I’ve chosen the right marketing activities?” Here’s what you need to explore.

What Kind of Marketing Is Best?

The best marketing methods — the ones that really belong on your list of things to do every day or every week — are the ones that put you into direct contact with your target market. You speak with prospective clients in person, you talk to them on the phone, you write personal, not mass produced, letters or emails. You network; you build referral relationships; you speak in public.

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What Kind of Marketing Plan Does a Self-Employed Professional Need?

What Kind of Marketing Plan Does a Self-Employed Professional Need?

You need a marketing plan to get clients. That’s the first thing to know. A professional who tells you that he or she has gotten plenty of clients without ever having a plan is either: a) working way too hard, b) not telling you the truth about how many clients they have, c) working a plan that they’ve never written down, or d) one of those rare, incredibly charismatic individuals who seem to draw an audience as soon as they enter a room.

I find that most of the time, successful professionals who claim to not have a plan fall into the “c” category. They are working from a plan in their head. If you can do that, more power to you. Most people — myself included — need to write a plan down in order to keep it straight.

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Am I Doing Something Wrong?

Am I Doing Something Wrong?

My clients often ask me to help figure out what’s wrong with their marketing. The first question I ask is how much marketing they’ve been doing, since many failures have more to do with quantity than quality. But assuming you’ve been sufficiently active at promoting yourself, here are some other ways in which your marketing might need fixing.

There are three areas you should examine — the package of services you are offering, your marketing strategies, and your sales methods. In order to market and sell effectively, your package of services should meet the following requirements:

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Five Quick Solutions to the “I Don’t Know How” Problem in Marketing

Five Quick Solutions to the “I Don’t Know How” Problem in Marketing

One of the most persistent barriers to the success of self-employed professionals at marketing themselves is the “I don’t know how” problem. Here’s how it often goes.

An expert or a colleague advises you to take some specific marketing action: “Collect all your leads in a contact management system” or “Write a white paper” or “Ask your website visitors to subscribe to your mailing list” or “Develop some referral partners.” You evaluate that idea, and decide it’s a good one. “Great,” you say, “that’s just what I’ll do.”

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10 Inspirational Tips for Your Business This Year

10 Inspirational Tips for Your Business This Year

As the year begins, it’s easy to get caught up in the hubbub of developing better business habits, being more proactive, earning more money, being more profitable… the list goes on with well-meaning ideas about how to make you, and your business, better. These well-meaning messages can induce a state of FOMO – Fear of Missing Out – that is ultimately unproductive. Looking ahead at the year, anything seems possible; here are 10 tips to consider, to help you stay inspired. These are serving suggestions, not have-to’s; no FOMO necessary.

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Two Ways to Make Direct Contact Easier

Two Ways to Make Direct Contact Easier

When thinking about the best way to get new business, it’s often good to remember that contacting a prospect directly can be the most effective tactic. However, this can sometimes seem too scary: the thought of picking up the phone, or meeting someone for coffee, or even sending an email can send a wave of fear through your business heart.
Here are some common fears you might experience when considering reaching out to someone directly:

  • They’ll think I’m bothering them.
  • I don’t know what to say.
  • I’m not a good salesperson.
  • I’m an introvert.
  • I’m not good with words.
  • They won’t remember me.
  • I’m not sure how to make an offer.
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Writing for Your Business: The Five “W”s and One “H”

Writing for Your Business: The Five “W”s and One “H”

Writing is a great way to build your business, and whether you’re new to it, or have been doing it for some time, there are ways to make it easy. Below are ideas on how to write so that it can be simple, fun, and effective to accomplish, and create a steady stream of interest in your services.

What to Write
Finding inspiration for what to write is, at times, daunting. Inspiration is all around, though, and often times it’s a matter of adjusting your perception to see it. Just finished a client session? There’s an article in that!

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44 Ways to Follow Up with Your Prospects

44 Ways to Follow Up with Your Prospects

You know you need to follow up with prospective clients, but you often find yourself putting it off. “I already called them three times,” you think. Or, “They never answer my emails anyway.” Or, “I hate hearing no.” Or, “I don’t want to bug them.” Or, “What do I say that’s new?”

It’s only natural to resist placing phone calls or sending more emails to prospects who didn’t return your last call, never seem to reply, may not be ready to buy, or might say they’re not interested. But here’s the good news. Calling and emailing prospects and asking them to hire you is not the only way to follow up!

Yes, you can call or email your prospects and ask if they’re ready to work with you, but you can also send a letter or note by postal mail, overnight them a package, send a text message, tweet them, tag them on social media, or instant message them online. And those are just different communication channels you might use. The type of messages you deliver can be much more varied than simply asking prospects to do business.

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