It happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter.
Over the past few months, I’ve been writing and thinking quite a bit about making post-pandemic changes in your business as a self-employed professional. First there was Reinventing Your Business to Survive a Pandemic…
Now that the world’s opening up, and you’re creating a “new normal” for your work, chances are you’ve got a vision that’s forming, one you’d like to bring to life. Which may leave you wondering… how are you supposed to do that, exactly?
As business owners, we’re all looking at the way we did business before the pandemic and asking if we really want to go back to the way it was.
I know I don’t, and neither do the clients and colleagues I’m speaking to.
For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent…
If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!
Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.