How to Stay Focused on Your Business When So Much Else Calls Your Attention

How to Stay Focused on Your Business When So Much Else Calls Your Attention

Feeling overwhelmed lately? Yeah, me too. A few days ago, a tweet jumped off the screen at me: “Right now we basically feel a constant mental DDoS attack.” Exactly.

In his OneZero post linked to that tweet, Eric Ravenscraft explained: “Some of the biggest events in 2020 have demanded more of our time, more direct action, and have been more emotionally taxing than we’re used to.” For sure.

Making Time for Marketing and Selling

Making Time for Marketing and Selling

“I don’t have time to market my business.” It’s a common complaint from self-employed professionals. When you are the only one who can serve your clients, manage the business, keep up in your field, and perform all the sales and marketing functions, time becomes the most precious commodity you have. How can you find time for marketing with so many other important priorities?

You have many time management techniques at your disposal, of course. You can defer some tasks or delegate them to an assistant, chunk down big projects into smaller steps, and set aside blocks of time on your calendar for making calls, writing emails, or updating your social media channels. But perhaps you have already tried all those approaches and discovered that time is still scarce.

Are You Marketing Productively? Or Just Pseudo-Productively?

Are You Marketing Productively? Or Just Pseudo-Productively?

Productivity is a popular buzzword these days. There’s an assumption that being productive is a good thing, and in fact if you’re going to stay in business, you will need to be productive. But what does that really mean, especially when it comes to your marketing?

There’s a phenomenon I think of as pseudo-productivity: when you’re getting things done-ish. These are things that keep you busy, maybe even fill up your calendar, yet they’re not actually productive. Real productivity means you’re getting things done that move your business forward, like getting the word out about your offerings, or creating a solid foundation for your ability to serve your clients.

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