Emerging from Your Pandemic Cocoon: For You, for Your Business

Emerging from Your Pandemic Cocoon: For You, for Your Business

For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent – no in-person conferences, workshops, networking meetings, lunches, or coffee dates.

Video: Coming Out of Your Business Cocoon

Video: Coming Out of Your Business Cocoon

If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!

Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.

How to Stay Focused on Your Business When So Much Else Calls Your Attention

How to Stay Focused on Your Business When So Much Else Calls Your Attention

Feeling overwhelmed lately? Yeah, me too. A few days ago, a tweet jumped off the screen at me: “Right now we basically feel a constant mental DDoS attack.” Exactly.

In his OneZero post linked to that tweet, Eric Ravenscraft explained: “Some of the biggest events in 2020 have demanded more of our time, more direct action, and have been more emotionally taxing than we’re used to.” For sure.

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