Previews, Teasers and Samples: How to Offer Prospects a Taste of GCN

Marketing Tools and TipsEnrolling participants in the GET CLIENTS NOW! program, or convincing them to host it in-house, often requires giving them a taste of what the program can offer. In this session, we discussed how you can give prospects an enticing sample of the program, including:

  • What to include — and not include — to provide a taste without giving away the store
  • Effective formats for preview talks, teleclasses, and webinars
  • Best approaches for providing samples to your prospects for in-house programs
  • How to make your previews compelling and enrolling
  • Samples you can offer on your website or via autoresponder

MP3, 55 minutes, 13.0 MB

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