Previews, Teasers and Samples: How to Offer Prospects a Taste of GCN
Enrolling participants in the GET CLIENTS NOW! program, or convincing them to host it in-house, often requires giving them a taste of what the program can offer. In this session, we discussed how you can give prospects an enticing sample of the program, including:
- What to include — and not include — to provide a taste without giving away the store
- Effective formats for preview talks, teleclasses, and webinars
- Best approaches for providing samples to your prospects for in-house programs
- How to make your previews compelling and enrolling
- Samples you can offer on your website or via autoresponder
MP3, 55 minutes, 13.0 MB
Available in streaming audio or you can download the file to listen on your MP3-compatible device. To listen online, click the play button on the left-hand side of the console below. To download, right-click (PC), Ctrl-click (Mac), or long press (mobile) on the link below the console and choose Save Link or Download.
