The Personal Touch: Using Personal Marketing to Boost GCN Enrollment

Marketing Tools and TipsSo much attention these days is on high-tech marketing that it’s easy to lose track of the importance of personal contact. In this session, we discussed:

  • The crucial role of personal contact in 21st century marketing
  • When and why to pick up the phone
  • Using email and postal mail for personal touches
  • How and where to connect with people in person
  • Building personal relationships using social media
  • Keeping track of contacts and “touches” over time
  • Creating a simple system to make personal follow-up easy

MP3, 49 minutes, 11.6 MB

Available in streaming audio or you can download the file to listen on your MP3-compatible device. To listen online, click the play button on the left-hand side of the console below. To download, right-click (PC), Ctrl-click (Mac), or long press (mobile) on the link below the console and choose Save Link or Download.


Download MP3


Pin It on Pinterest