The Personal Touch: Using Personal Marketing to Boost GCN Enrollment
So much attention these days is on high-tech marketing that it’s easy to lose track of the importance of personal contact. In this session, we discussed:
- The crucial role of personal contact in 21st century marketing
- When and why to pick up the phone
- Using email and postal mail for personal touches
- How and where to connect with people in person
- Building personal relationships using social media
- Keeping track of contacts and “touches” over time
- Creating a simple system to make personal follow-up easy
MP3, 49 minutes, 11.6 MB
Available in streaming audio or you can download the file to listen on your MP3-compatible device. To listen online, click the play button on the left-hand side of the console below. To download, right-click (PC), Ctrl-click (Mac), or long press (mobile) on the link below the console and choose Save Link or Download.
