For a self-employed professional, being successful at marketing doesn’t result from one brilliant idea. Nor does it follow from stringing together a random series of marketing activities, no matter how many different approaches you manage to use. To bring in a sustainable flow of business on a consistent basis, you gotta have a system.
Why do you need a marketing plan?
Because -– it makes your life easier.
In this video, I share many other reasons you may want to consider making a marketing plan, including that having a plan sets you up to be more successful.
Over the past few months, I’ve been writing and thinking quite a bit about making post-pandemic changes in your business as a self-employed professional. First there was Reinventing Your Business to Survive a Pandemic…
The hot topic here in the U.S. this spring of 2021 is getting back to “normal.” But in my view, the more relevant topic is finding a new normal. All across the country, I’m hearing of people whose post-pandemic life includes moving to a new city, changing jobs or careers, retiring, or making remote work a permanent choice.
Last year was quite a year, and it’s left me with the question of what holds me back -– beyond a pandemic, of course.
As a long-time business owner, there are plenty of things I could list: negative self-talk, faulty assumptions, out-of-date self-image…
As I write this, 2020 is almost over. Hooray! And… it’s very likely that you didn’t accomplish all you set out to do this year. If you did meet your goals or even surpass them, you deserve extra credit. But if you didn’t, read on. (And join the club.)
What can I say — 2020 turned out to not be the year most of us were looking forward to. Which begs the question, what does success look like when things have changed so much?
Feeling overwhelmed lately? Yeah, me too. A few days ago, a tweet jumped off the screen at me: “Right now we basically feel a constant mental DDoS attack.” Exactly.
In his OneZero post linked to that tweet, Eric Ravenscraft explained: “Some of the biggest events in 2020 have demanded more of our time, more direct action, and have been more emotionally taxing than we’re used to.” For sure.
As the head of your small and mighty company, you know how difficult it can be to stay focused on your business when distractions are calling.
In this video, I share a few straight forward concepts to help redirect your attention — with a jazz quartet as our guide!
Yearend. How does it come so quickly?
It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.
Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”
And you really mean it.
