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Doing What Comes Naturally in Marketing

by C.J. Hayden | Marketing Plans & Strategies

One of the worst marketing mistakes a self-employed professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use.

Get Ready to be Inspired

by C.J. Hayden | Marketing Mindset

It’s natural to become contemplative when one year ends and another begins, and look back at what you’ve accomplished over the previous year. Unfortunately, this can also become a time to look at what you haven’t accomplished, and feel regret, frustration, or even shame about it. This can lead to lowered self-esteem, decreased motivation, and even depression. These are not the best conditions for a strong start to the year!

Avoiding Sales? Stop Selling and Start Serving

by C.J. Hayden | Marketing Mindset

"I don't like to sell." "Asking people for business makes me uncomfortable." "Selling feels manipulative and sleazy." "I'm good at what I do. Why don't clients just come to me?" If any of these thoughts seem familiar, you may be hanging onto an unhelpful perspective...

How to Overcome Your Reluctance to Make Sales Calls

by C.J. Hayden | Fear & Resistance

As a professional selling your own services, you may believe that your discomfort about calling prospective clients on the phone is because you’re not a “real” salesperson. But studies reveal that up to 40% of full-time salespeople experience episodes of call reluctance that are serious enough to threaten their careers.

I Had a Marketing Plan, But Then Life Happened

by C.J. Hayden | Getting Things Done

It happens to the best of us. We have brilliant plans for marketing our business, but the rest of life keeps getting in the way. We know we won’t succeed if we don’t spend time on marketing, but somehow days and weeks slip by, and our marketing to-do list gets longer instead of shorter.

Video: What Is the New Normal for Your Business?

by Kristine Carey | Getting Things Done

As business owners, we’re all looking at the way we did business before the pandemic and asking if we really want to go back to the way it was.

I know I don’t, and neither do the clients and colleagues I’m speaking to.

Emerging from Your Pandemic Cocoon: For You, for Your Business

by C.J. Hayden | Getting Things Done

For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent…

Video: Coming Out of Your Business Cocoon

by Kristine Carey | Getting Things Done

If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!

Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.

Does It Feel Too Hard to Market Your Business Right Now?

by C.J. Hayden | Marketing Mindset

A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.

Video: Why Is Marketing Your Business So Hard

by Kristine Carey | Marketing Mindset

Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.

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