Over the past few months, I’ve been writing and thinking quite a bit about making post-pandemic changes in your business as a self-employed professional. First there was Reinventing Your Business to Survive a Pandemic…
As business owners, we’re all looking at the way we did business before the pandemic and asking if we really want to go back to the way it was.
I know I don’t, and neither do the clients and colleagues I’m speaking to.
For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent – no in-person conferences, workshops, networking meetings, lunches, or coffee dates.
If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!
Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.
A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.
Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.