In Marketing, You Gotta Have a System

In Marketing, You Gotta Have a System

For a self-employed professional, being successful at marketing doesn’t result from one brilliant idea. Nor does it follow from stringing together a random series of marketing activities, no matter how many different approaches you manage to use. To bring in a sustainable flow of business on a consistent basis, you gotta have a system.

Want to Create a Product, Program or Membership? Here’s Where to Start

Want to Create a Product, Program or Membership? Here’s Where to Start

I can’t count the number of self-employed professionals recently who have told me they are working on a program, product, or membership service to package their talents in a more tangible way. Professionals as diverse as life coaches, magicians, management consultants, and travel consultants are all seeking new avenues to bring in revenue during our current twin challenges of pandemic and recession.

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