by C.J. Hayden | Nov 8, 2022 | Marketing Plans & Strategies
Never underestimate the power of a thank you. I thanked someone a while back for helping me solve a technical problem. She replied to my note of thanks by inviting me as a guest speaker for a group she chairs. I didn’t even know she chaired this group and I had never considered speaking there.
by C.J. Hayden | Aug 24, 2021 | Marketing Plans & Strategies
All the experts say that as a self-employed professional, you need a marketing plan, so you’ve designed one. Good for you! The very fact that you’ve taken the time to think about how you want to market your business and written it down will increase your odds of success at getting clients.
by C.J. Hayden | Jul 26, 2021 | Marketing Plans & Strategies
For a self-employed professional, being successful at marketing doesn’t result from one brilliant idea. Nor does it follow from stringing together a random series of marketing activities, no matter how many different approaches you manage to use. To bring in a sustainable flow of business on a consistent basis, you gotta have a system.
by Kristine Carey | Jul 26, 2021 | Marketing Plans & Strategies
Why do you need a marketing plan?
Because -– it makes your life easier.
In this video, I share many other reasons you may want to consider making a marketing plan, including that having a plan sets you up to be more successful.
by C.J. Hayden | Nov 11, 2020 | Marketing Plans & Strategies
I can’t count the number of self-employed professionals recently who have told me they are working on a program, product, or membership service to package their talents in a more tangible way. Professionals as diverse as life coaches, magicians, management consultants, and travel consultants are all seeking new avenues to bring in revenue during our current twin challenges of pandemic and recession.
by Kristine Carey | Nov 11, 2020 | Marketing Plans & Strategies
If you’ve ever considered making a home study course, here are a few things to think about as you get started — it may be easier than you think!