by C.J. Hayden | Nov 11, 2020 | Marketing Plans & Strategies
I can’t count the number of self-employed professionals recently who have told me they are working on a program, product, or membership service to package their talents in a more tangible way. Professionals as diverse as life coaches, magicians, management consultants, and travel consultants are all seeking new avenues to bring in revenue during our current twin challenges of pandemic and recession.
by Kristine Carey | Nov 11, 2020 | Marketing Plans & Strategies
If you’ve ever considered making a home study course, here are a few things to think about as you get started — it may be easier than you think!
by C.J. Hayden | Oct 6, 2020 | Marketing Plans & Strategies
In the old pre-COVID days, we self-employed professionals went to local and global gatherings to meet people — mixers, professional meetings, conferences, community events, cultural happenings, and more. To follow up with our contacts, we scheduled coffee,...
by Kristine Carey | Oct 6, 2020 | Marketing Plans & Strategies
One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel normal.
by C.J. Hayden | Sep 8, 2020 | Marketing Plans & Strategies
Every self-employed professional has unique circumstances. The solution that will help one person acquire more clients and earn a better living is not the same as the answer that will solve similar issues for another. Finding the best approach to make your business take off is rarely so simple as copying what another person does. It may take a bit of detective work.
by Kristine Carey | Sep 8, 2020 | Marketing Plans & Strategies
Being self-employed, you’ve no doubt wondered what you could do for your business that would make a big difference. This video explores that question, and encourages you to do some exploration of your own…