40 Ways to Build Your Professional Credibility

40 Ways to Build Your Professional Credibility

It’s harder than ever for a self-employed professional to land clients unless you appear credible. Once upon a time, you could get clients based on not much more than a business card, decent clothes, and your ability to present yourself well in a conversation.

Now what happens is that prospective clients check you out online before they decide to do business with you. Even when prospects are referred to you by someone they trust, they will typically visit your website, search online for your name, or look for you on social media. If what they learn doesn’t shout “credibility” to them, you’ll have a tough time getting their business.

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Want Clients to Choose You? Be Special

Want Clients to Choose You? Be Special

The marketplace is crowded these days. It doesn’t matter how you’re trying to get clients. If you’re going to live networking events, you may find half a dozen professionals in your field at every event you attend. Online, there may be dozens of websites in your category that get a higher rank than yours. On social media, you probably see content from professionals like you all over the place. How will your potential clients find and choose you with all that competition?

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Seven Ways to Build Marketing Relationships

Seven Ways to Build Marketing Relationships

“Relationship marketing.” “Get business by word of mouth.” “People like to do business with people they know, like, and trust.” You’ve heard these adages many times before. But what does it really mean to build relationships with people in order to sell them something?

Does it work to make personal connections with a hidden agenda? How do you go about creating relationships for marketing purposes without feeling sleazy? Here are seven tips for building marketing relationships you can feel good about.

1. Start with the best audience. When you choose the right target market for your business, relationship-building becomes an enjoyable process. Your ideal clients and referral sources are people you already enjoy spending time with.

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Sales for the Asking

Sales for the Asking

“So that’s what I have to offer you, Mr. Prospect. What do you think?”

“Well, Ms. Professional, I’d like to think about it.”

“Okay, may I call you next week?”

Does this dialogue sound at all familiar? Yet another sales conversation is ending with a stall from the prospective client. Is he actually interested in hiring you, or was that just a polite way to say no? What exactly is it that he wants to think about?

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Are You Marketing More or Less Than You Think?

Are You Marketing More or Less Than You Think?

Unless you’re literally hiding under a rock, if you’re in business and have any clients at all, you’re doing something that qualifies as marketing. People tend to fall into two camps: those who are doing more marketing than they realize, and those who are doing less than they think.

Which camp do you fall into?

As an aside, for our purposes we’re defining marketing as getting the word out about your business, it’s services and benefits, to potential customers so that you can have a sales conversation with them and hopefully close the sale. Marketing creates opportunities to have sales conversations.

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Reinventing Success

Reinventing Success

How successful do you feel in your business?

Success has a certain vibe about it, one you can recognize and feel in your bones. And yet, it’s easy to live out of an outdated definition without realizing you’re doing it, making you feel unsuccessful. Have you looked at how you’re defining success recently? You might be ready to reinvent what success looks and feels like; updating your definition will do wonders for both your business and your psyche.

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