What Is the New Normal for Your Business?

What Is the New Normal for Your Business?

The hot topic here in the U.S. this spring of 2021 is getting back to “normal.” But in my view, the more relevant topic is finding a new normal. All across the country, I’m hearing of people whose post-pandemic life includes moving to a new city, changing jobs or careers, retiring, or making remote work a permanent choice.

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Emerging from Your Pandemic Cocoon: For You, for Your Business

Emerging from Your Pandemic Cocoon: For You, for Your Business

For well over a year, we self-employed professionals have largely been wrapped in a home-based cocoon. Yes, many of us have continued to serve clients, sometimes even in person. But we’ve also spent a whole lot of time on Zoom. An entire category of business marketing has been absent – no in-person conferences, workshops, networking meetings, lunches, or coffee dates.

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Video: Coming Out of Your Business Cocoon

Video: Coming Out of Your Business Cocoon

If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!

Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.

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Does It Feel Too Hard to Market Your Business Right Now?

Does It Feel Too Hard to Market Your Business Right Now?

A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.

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Video: Why Is Marketing Your Business So Hard

Video: Why Is Marketing Your Business So Hard

Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.

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