Any Consistent Activity Can Become a Marketing Strategy

“I don’t know how to market,” one of my coaching clients said. “I hate marketing,” declared another. “The marketing thing feels so unnatural to me,” claimed a third.

My response to statements like these from my clients is to reply (gently and compassionately), “I don’t think that’s true. I think you’ve just misunderstood what marketing is, and how it works.”

When You Think You Don’t Know How to Market

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Breaking the Logjam of Asking People to Work with You

When it comes to having a sales conversation, you may find yourself melting into a puddle. You might hear yourself say things like, “What’s the big deal about asking people to do business with me? I know it’s just a conversation between two people, and that people don’t bite, so why can’t I seem to do it? I wish I could just get over myself.”

There are two fallacies that contribute to these inner critic conversations; understanding these lies can be a lifesaver because only then can you get over yourself and become the sales pro you’re meant to be.

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Hate to Sell? You Can Fix This

Do you love your business but hate the selling part? Whether it’s calling prospective clients on the phone or writing persuasive emails and web copy, most self-employed professionals say that selling is the element of their business they dislike the most.

If it was possible to sell without having that feeling of discomfort in your gut, or those sweaty palms and increased heart rate, would you be willing to make a change?

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Three Things That Can Shift Your Marketing Mindset

If you work for yourself, I’m sure you’ve been there: sitting at your desk, staring at your marketing to-do list, knowing you really need to get this work done, and yet you just can’t seem to get going — you’re just not in the mood.

You wonder if it is even possible to motivate yourself to embark upon your marketing plans, especially when you don’t feel like it.

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Eight Reasons Why Your Blog Isn’t Bringing You Clients

A common complaint I hear from the self-employed professionals I work with is that they’ve tried blogging as a marketing approach, but it hasn’t paid off. No one is reading their blog, they tell me. Or they’ve got some readership, but their readers never seem to become paying clients. Is it time to give up blogging, they ask? Maybe they should focus on social media instead.

Yikes! Don’t make that choice. Social media marketing doesn’t work without good, original content to share.

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Four Ways to Measure Your Marketing

It’s easy to start a new year thinking, “This year will be different! I’m going to stay on track with my marketing, and really get the word out about my business.” Yet once again, the months fly by and by the time you reach mid-year, you find yourself wondering if what you’ve been doing is working. Are people more aware of your business? Are the places where you’re putting your efforts making a difference? How can you tell if the marketing you’re doing is on track?

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Not Reaching Your Marketing Goals? The Time to Act Is Now

If you’re like most self-employed professionals, you started the year with goals, plans, and maybe even dreams, for your business. This was going to be the year you reached ambitious marketing goals, implemented a realistic marketing plan, or expanded your business with a new market or service. And now, you find yourself not on target. The goal’s not met, the plan isn’t in place, or the expansion hasn’t taken off. That’s a pretty normal state of affairs for us self-employed folks. Stuff just gets in the way.

There’s really only one solution to this problem, although it comes in a number of different flavors. Take action. Now.

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Advanced Maneuvers: Getting Things Done Beyond the Basics

As a service-based professional, you’re likely familiar with marketing basics, yet are you taking advantage of advanced maneuvers beyond those? If you’re not sure what the difference is between the basics and the advanced, keep reading to learn more about the distinction, and why you may want to consider moving beyond the familiar.

Marketing Basics are those things that apply to the foundation of your business, things that help ensure you know who to talk to, and what to offer, and how to keep your business organized. Some of these basics include:

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What Stops You from Marketing… and What to Do About It

The number one complaint my clients and students — self-employed professionals — bring me about their marketing is that they aren’t doing enough of it. You would think this would be easy to fix. I could just tell them to spend more time marketing and selling, and that would solve their problem. But like so many other challenges in life, knowing what needs to be done doesn’t necessarily make that thing occur.

Consider losing weight, for example. If it were as simple as being told to eat less or exercise more, we would all be as thin as we wished just by deciding to make it so. Since that doesn’t happen very often; it’s clear we humans need a bit more help.

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Can Planning Your Marketing Be Simple?

Planning your marketing can be as easy as sitting down with a pen and paper (or your keyboard) for an hour. What’s that you say — sounds too good to be true? What if this were the truth: your marketing is easy and simple, and creating a plan for it is simple, too. What could be possible for your business from that viewpoint?

When you have a marketing plan, things become easier. Easier because you know what you’re going to do, you have a plan, and you just follow it. You don’t need to think about it. Thinking is often the thing that gets in your way the most. As much as your human brain is an asset, it can also be a hindrance when it comes to getting things done.

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Business Building Writer Program starts Feb 7, 2019

Join C.J. Hayden for a six-session live webinar series! Business Building Writer: Learn to Build Your Business by Writing… Learn to Write So It Builds Your Business.

C.J. will teach you how to use quality writing as a business-building tool, how to write your stuff so that your desired audience will want what your business offers, and how to put those elements together into a business-building plan. You’ll take away a new set of tools and skills, an action plan, and an inspired new direction for using your writing for business-building.

Find out more.

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