Get Ready to be Inspired

Get Ready to be Inspired

It’s natural to become contemplative when one year ends and another begins, and look back at what you’ve accomplished over the previous year. Unfortunately, this can also become a time to look at what you haven’t accomplished, and feel regret, frustration, or even shame about it. This can lead to lowered self-esteem, decreased motivation, and even depression. These are not the best conditions for a strong start to the year!

read more
Video: Why Is Marketing Your Business So Hard

Video: Why Is Marketing Your Business So Hard

Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.

read more
How an Entrepreneur Can Get “from Failure to Failure Without Loss of Enthusiasm”

How an Entrepreneur Can Get “from Failure to Failure Without Loss of Enthusiasm”

One of my clients had recently experienced a string of failures. A business venture that had consumed a great deal of her time flopped. A new line of business she was attempting to market was finding little response in the marketplace. Several of her long-time clients stopped working with her.

She woke up one morning feeling depressed. If her business was failing, perhaps she was a failure as a person. Maybe she needed to give up her business and get a job. Or find a different kind of business to be in. She was feeling lost, stuck, and discouraged.

Seeking inspiration, she ran across this quote, often attributed to Winston Churchill: “Success consists of going from failure to failure without loss of enthusiasm.”

read more
How to Take Your Marketing from “I Can’t” to “I Can”

How to Take Your Marketing from “I Can’t” to “I Can”

A large part of the secret sauce for marketing is your mindset.

Not sure if you can be a good networker?
Not sure if you can write a blog?
Not sure if you can represent your company at a trade show?

You can!

When it comes to marketing, the odds of success will be stacked disproportionately in your favor if you have a positive mindset. This means believing in yourself, remembering why you love your business, and taking inspired action.

read more
This Year Will Be Different

This Year Will Be Different

Yearend. How does it come so quickly?

It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.

Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”

And you really mean it.

read more
Three Things That Can Shift Your Marketing Mindset

Three Things That Can Shift Your Marketing Mindset

If you work for yourself, I’m sure you’ve been there: sitting at your desk, staring at your marketing to-do list, knowing you really need to get this work done, and yet you just can’t seem to get going — you’re just not in the mood.

You wonder if it is even possible to motivate yourself to embark upon your marketing plans, especially when you don’t feel like it.

read more
How Much Do You Love Your Prospective Clients?

How Much Do You Love Your Prospective Clients?

Does it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you.

If you don’t love your prospects, they will know it. We’ve all been sold to by someone who didn’t care about us. The salesperson who pressures us to buy a car with options we don’t need.

read more
Marketing as a Game

Marketing as a Game

What if marketing was a game? Something you can play at, play with. A game without winners or losers, just different outcomes.

Would that make marketing feel easier? More fun?

I see many business owners treat marketing as something serious, saying things to themselves such as, “There’s a right way and a wrong way to do it,” “It must be done correctly, or it won’t work,” “I’ll look foolish if I make a mistake, and I’d hate to have it look like I don’t know what I’m doing — it’ll be embarrassing in front of my peers and my clients.” The idea of doing marketing the correct way can be a hurdle that feels hard to overcome.

read more
Follow Get C.J. Hayden on Facebook Connect with C.J. Hayden on LinkedIn

Subscribe to the free GET CLIENTS NOW! E-Letter and get your copy of Five Secrets to Finding all the Clients You'll Ever Need.

 
 
 

 
Join Us Each Month for Work On It Day
You've got important stuff to get done. Let C.J. Hayden help you make it happen at Work On It Day!
Work On It Day
Join us for this one-day virtual work retreat for business owners. Work on building your business, a passion project, or a side hustle, with coaching and peer support.
 
Find out more
 

Pin It on Pinterest