by C.J. Hayden | Jan 17, 2023 | Marketing Mindset
It’s natural to become contemplative when one year ends and another begins, and look back at what you’ve accomplished over the previous year. Unfortunately, this can also become a time to look at what you haven’t accomplished, and feel regret, frustration, or even shame about it. This can lead to lowered self-esteem, decreased motivation, and even depression. These are not the best conditions for a strong start to the year!
by C.J. Hayden | Sep 13, 2022 | Marketing Mindset
“I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?” If any of these thoughts...
by C.J. Hayden | Mar 10, 2021 | Marketing Mindset
A year of pandemic life has taken its toll on all of us. At February’s Pandemic Office Hours, our virtual room full of self-employed professionals described feeling stressed, or even immobilized, about marketing their businesses. Since then, I’ve been noticing reports everywhere about how much this past year of stress, uncertainty, and grief has sapped our collective focus and motivation.
by Kristine Carey | Mar 10, 2021 | Marketing Mindset
Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.
by C.J. Hayden | Oct 1, 2019 | Marketing Mindset
One of my clients had recently experienced a string of failures. A business venture that had consumed a great deal of her time flopped. A new line of business she was attempting to market was finding little response in the marketplace. Several of her long-time clients stopped working with her.
She woke up one morning feeling depressed. If her business was failing, perhaps she was a failure as a person. Maybe she needed to give up her business and get a job. Or find a different kind of business to be in. She was feeling lost, stuck, and discouraged.
Seeking inspiration, she ran across this quote, often attributed to Winston Churchill: “Success consists of going from failure to failure without loss of enthusiasm.”
by Kristine Carey | Sep 24, 2019 | Marketing Mindset
A large part of the secret sauce for marketing is your mindset.
Not sure if you can be a good networker?
Not sure if you can write a blog?
Not sure if you can represent your company at a trade show?
You can!
When it comes to marketing, the odds of success will be stacked disproportionately in your favor if you have a positive mindset. This means believing in yourself, remembering why you love your business, and taking inspired action.