One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel normal.
Every self-employed professional has unique circumstances. The solution that will help one person acquire more clients and earn a better living is not the same as the answer that will solve similar issues for another. Finding the best approach to make your business take off is rarely so simple as copying what another person does. It may take a bit of detective work.
Being self-employed, you’ve no doubt wondered what you could do for your business that would make a big difference. This video explores that question, and encourages you to do some exploration of your own…
Since the beginning of the COVID-19 pandemic, I’ve heard from countless self-employed professionals who have suddenly found themselves either unemployed or underemployed. Professionals who typically work with clients in person have been stymied by stay-at-home directives or the understandable concerns clients have about exposing themselves to contagion. Other professionals have been blindsided when the industry they serve has disappeared overnight, due to shutdowns and cutbacks.
When people talk about reinvention, it brings up the question of why you’d want to reinvent yourself to begin with. I’ve got a few reasons you may want to consider, which are captured in this video…
Open up to where you’re truly at, work-wise, and consider that a reinvention might be just the right thing, for the very uncomplicated reason that you’ve said it is. In this time of COVID-19, and a general feeling of uncertainty, a reinvention may be more certain than you realize.
What Can You Do if You Need Clients Yesterday?
In Parts 1 and 2 of this series, I shared my thoughts on Appropriate Marketing in a Time of Crisis and What Kind of Marketing is Possible Right Now? The impact of the COVID-19 pandemic on many self-employed professionals has been substantial. Even if you are able to perform your usual work under safer-at-home rules, your regular clients may not need your services right now. Or, they may simply be unable to pay you.