time management Archives - Page 6 of 9

Watch Out for Time-Wasting Prospects

You’ve got a likely prospect taking your calls and asking you questions. It seems like you’re home free, and a sale should be imminent. But hold the phone. The calls, emails, and questions continue. Maybe a meeting or two as well. Time passes, and the sale seems no closer than before. Welcome to the world of time-wasting prospects.

Here are four kinds of prospects to be on the lookout for, and six ideas about what to do when you find them.

1. Looky-Loos
Looky-loo prospects are the ones who are “just looking,” although they often don’t reveal that important fact. They have no real intent to buy, at least not now. They will browse your website and call or email with a dozen questions, just out of curiosity. If you do business in a public office, hold open houses, or give free demonstrations, they will stop in and take up your time.

Laying Your Marketing Foundation

by Kristine Carey | Success Ingredients & Tools

Some marketing elements are foundational to your business. They function as the building blocks on which everything else is constructed. If you were building a house, this would be like pouring the concrete to make a solid foundation which you build everything else on top of.

These elements are things like having business cards, a good answer for what you do for a living, a website, a free giveaway, or a go-to speech. As a business owner, you’ll want to figure out what’s foundational for your business, and how to get those things done.

Figuring Out What’s Foundational to Your Marketing

What foundational items you choose is completely dependent on the type of business you have. In my case, most of the people I work with have a service based business, which lends itself to foundational items such as:

Get More Clients by Doing Less

by C.J. Hayden | Getting Things Done

I’ve been hearing from a lot of overworked entrepreneurs lately. “I’m worn out from going to networking events,” they say, or, “I’m tired of always having to think up new stuff to post online.” They’re working pretty hard at marketing, it seems -– networking, blogging, posting to social media, speaking, making calls, sending out email blasts, and more.

When they don’t get the results they want from marketing, entrepreneurs usually try to take on more. If their focus has been on in-person marketing, they begin marketing online. Or if they have been writing articles and blogging and being active on social media, they decide to start speaking and giving workshops. Or if they’ve been going to lots of events and lunches and coffee dates, they add in a call-mail-call campaign.

Huff, puff… it makes me tired just to write about all that activity.

Next Entries »

Watch Out for Time-Wasting Prospects

Laying Your Marketing Foundation

Get More Clients by Doing Less

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