Marketing Mindset Archives - Page 4 of 6

Rejection: It’s Not About You

One of the most persistent barriers to success for self-employed professionals is fear of rejection. Sometimes this fear is quite conscious. You know that you are avoiding marketing and sales because you’re afraid your prospects will say no.

Other times the fear is lurking in the background, making an impact you’re not always aware of. You may find yourself procrastinating about making a phone call or setting up a sales appointment, and blame it on laziness or poor time management. Or you may avoid following up because you “don’t want to bug people.” Or perhaps it feels pushy to ask directly for a sale.

Are You in the Mood to Market Your Business?

by Kristine Carey | Marketing Mindset

There you sit: you know you need to do something to get the word out about your business and get the clients flowing in, yet you’re not in the mood. In fact, you’re mostly never in the mood to do marketing. The problem is, no marketing = no clients = no money = no impact with the work you’re here to bring to the world, which is a sad state to be in.

“Even if you don’t feel like sitting down to write or working on that big proposal, or whatever it is, just show up anyhow and the rest will follow.”
– Ayana Mathis

Getting in the mood to market is a mind shift, one you can bring on yourself. Consider these tactics when you’re just not feelin’ it:

Before You Market, Stop and Think

by C.J. Hayden | Marketing Mindset

One of my coaching clients recently asked my opinion about whether she should try out a new marketing approach. She’s a psychotherapist who has always gotten clients primarily by referral. She had been contacted by a couple of people who were trying to sell her on using social media to increase her therapy practice. Instead of advising her about this, I asked her some questions (see below).

Thirty minutes later, she was shaking her head, wondering why she ever thought that a social media campaign was a good idea for her type of business and personal situation. Before she talked to me, she had been ready to pay a hefty sum for a training program and invest a considerable amount of time to dive into a whole new way to market her business. But my questions made her stop and think.

Entrepreneurs: Own Your Value

by Kristine Carey | Marketing Mindset

If you’re in business for yourself, you need paying clients; that’s what makes your business profitable. I know that’s stating the obvious, yet there are many in business, and I used to be one of them, who love what they’re offering, yet don’t love getting clients. If that’s you, there’s hope! You can find a way to get paying clients, without too much effort, in a way that works for you.

How?

Recognize what you’re offering is worth; charge a reasonable rate for your goods and services. Don’t overcharge or undercharge.
Believe in the price you’re charging. If you don’t believe it, neither will your client.
Know there are clients who will pay for your goods and services, who want to work with you rather than a competitor.

Find Your Marketing Muse: 5 Types You Can Choose

by C.J. Hayden | Marketing Mindset

Are your marketing activities in need of a boost? Motivation? Inspiration? Consider adopting a muse.

A muse is a person or being that serves as a source of inspiration. To adopt a muse means to intentionally choose a model individual to inspire your work. Following a chosen muse can guide you as a self-employed professional to sort out what you need to do in order to market yourself successfully.

Here are five Marketing Muses you might consider adopting. Each one embodies a different set of abilities and personal qualities which you might be able to relate to, or to emulate.

Next Entries »

Rejection: It’s Not About You

Are You in the Mood to Market Your Business?

Before You Market, Stop and Think

Entrepreneurs: Own Your Value

Find Your Marketing Muse: 5 Types You Can Choose

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