As anyone who has read my book Get Clients Now! might guess, I love to make plans. I recommend planning as a tool in almost every situation. You have a new business? You need a plan. We’re taking a trip to Italy? We must have a plan. You’d like to meet me for dinner while you’re in town? Let’s make a plan.
So, it’s not surprising that I’ve been feeling frustrated lately. Due to the worldwide impact of the COVID-19 pandemic, nothing I had planned for this year is coming to pass.
Congratulations, you’re a business owner! You know your craft and are filling your days doing what you love, giving value to your customers, and putting well-earned cash in the bank as a result. Everything is as it should be.
There’s a voice you keep hearing that says something like:
You aren’t nuts & boltsy enough, how can you be successful in business? You can’t even understand a profit and loss statement – how do you expect to make it?
Flashback to 2004: I had my shiny new coaching certificate. I had a grand vision of the future. I had five clients and several years of experience. I had just quit my job. World domination was mine! Except — I had no idea what I had just signed myself up for, and if I had, I’m not sure I would have done it.
Learning a skill, using your expertise, and serving clients is a completely different thing from running a business. You might have gotten into business because you’re good at running a business and it doesn’t really matter what kind. Often, though, it’s the other way around; you’re really good at and interested in a particular thing and you want to bring that thing to the world. Then you realize that in order to do that, you’ll need to run a business and this is the place where you may run into trouble.