goal-setting Archives - Page 4 of 6

What Kind of Marketing Plan Does a Self-Employed Professional Need?

by C.J. Hayden | Marketing Plans & Strategies

You need a marketing plan to get clients. That’s the first thing to know. A professional who tells you that he or she has gotten plenty of clients without ever having a plan is either: a) working way too hard, b) not telling you the truth about how many clients they have, c) working a plan that they’ve never written down, or d) one of those rare, incredibly charismatic individuals who seem to draw an audience as soon as they enter a room.

I find that most of the time, successful professionals who claim to not have a plan fall into the “c” category. They are working from a plan in their head. If you can do that, more power to you. Most people — myself included — need to write a plan down in order to keep it straight.

Four Powerful Ways to Keep Your Marketing on Track

by C.J. Hayden | Getting Things Done

When was the last time you put the amount of effort into marketing that you intended? For most self-employed professionals, getting marketing tasks accomplished is an ongoing challenge. You don’t have a boss looking over your shoulder ordering you to make those follow-up calls or write those blog posts. It’s easy to get distracted by client emergencies, family responsibilities, and technology issues. Then another week goes by without enough — or any — attention on marketing.

You may have put a considerable amount of energy into figuring out how to market your business, and coming up with smart plans for what you’ll do. But if you fall short on execution, even the best plan won’t help you get clients.

Here are four approaches to making sure the marketing activities you’ve chosen for yourself actually get done.

Laying Your Marketing Foundation

by Kristine Carey | Success Ingredients & Tools

Some marketing elements are foundational to your business. They function as the building blocks on which everything else is constructed. If you were building a house, this would be like pouring the concrete to make a solid foundation which you build everything else on top of.

These elements are things like having business cards, a good answer for what you do for a living, a website, a free giveaway, or a go-to speech. As a business owner, you’ll want to figure out what’s foundational for your business, and how to get those things done.

Figuring Out What’s Foundational to Your Marketing

What foundational items you choose is completely dependent on the type of business you have. In my case, most of the people I work with have a service based business, which lends itself to foundational items such as:

Next Entries »

What Kind of Marketing Plan Does a Self-Employed Professional Need?

Four Powerful Ways to Keep Your Marketing on Track

Laying Your Marketing Foundation

Pin It on Pinterest