Never underestimate the power of a thank you. I thanked someone a while back for helping me solve a technical problem. She replied to my note of thanks by inviting me as a guest speaker for a group she chairs. I didn’t even know she chaired this group and I had never considered speaking there.
Over the past few months, I’ve been writing and thinking quite a bit about making post-pandemic changes in your business as a self-employed professional. First there was Reinventing Your Business to Survive a Pandemic…
What Kind of Marketing is Possible Right Now?
In Part 1 of this series, I shared my thoughts on Appropriate Marketing in a Time of Crisis, like the crisis we are all experiencing during the COVID-19 pandemic. If you’ve determined that it does make sense for you to be marketing yourself as a self-employed professional at this time, how can you go about it?
Appropriate Marketing in a Time of Crisis
As a self-employed professional, should you be marketing your business right now in the middle of a worldwide crisis? The answer is probably yes. But the approach you take to marketing will need to be tempered with thoughtfulness and empathy.
Here are five critical factors to consider.
I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads online, I hired someone to write a sales letter and mailed it to a list of local companies, I have a banner ad in my professional association’s directory, I’ve even been posting flyers around town… and I still have almost no business.”
“Ah hah,” I replied, “I think we’ve uncovered your problem. You actually haven’t been marketing your business. What you have been doing is advertising.”
Join Us Each Month for Get It Written Day
You’ve got important stuff to write. Let C.J. Hayden help you get it done at Get It Written Day! Join us for this one-day virtual writing retreat for business owners. Work on your blog posts, articles, or book with coaching and peer support.