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Yes, Writing Blog Posts and Articles CAN Bring You Clients

“I’d like to attract clients by writing articles or a blog, but I’m not sure what to write about.”

“I tried blogging for a while, but it didn’t bring me any business.”

“When I write, people seem to like it, but I have only a handful of readers.”

These are some of the comments I hear from self-employed professionals who think that writing about their area of expertise might be a path to attracting clients… but feel like they don’t have a map. I understand their frustration. It’s easy to make crucial mistakes when using writing as a marketing strategy. But you CAN do this successfully. Here are six guidelines to make writing pay off.

Six Steps to Get Your Audience to Read What You Write

by C.J. Hayden | Writing & Publicity

If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain capacity. There’s nothing worse than sweating over a piece for hours and then having only a handful of people read it.

With a bit of care and attention, you can turn that situation around, and start attracting the readers you want. Here are six steps to get your desired audience reading what you write.

Find Your Marketing Muse: 5 Types You Can Choose

by C.J. Hayden | Marketing Mindset

Are your marketing activities in need of a boost? Motivation? Inspiration? Consider adopting a muse.

A muse is a person or being that serves as a source of inspiration. To adopt a muse means to intentionally choose a model individual to inspire your work. Following a chosen muse can guide you as a self-employed professional to sort out what you need to do in order to market yourself successfully.

Here are five Marketing Muses you might consider adopting. Each one embodies a different set of abilities and personal qualities which you might be able to relate to, or to emulate.

4 Ways to Market in Your Sleep

by C.J. Hayden | Marketing Plans & Strategies

As a self-employed professional, the demands of marketing your business have the potential to give you many sleepless nights. It often seems that the list of things to do is endless, and there simply aren’t enough hours in the day to market your business, serve your clients, run your office, and keep up in your field.

Next Entries »

Yes, Writing Blog Posts and Articles CAN Bring You Clients

Six Steps to Get Your Audience to Read What You Write

Find Your Marketing Muse: 5 Types You Can Choose

4 Ways to Market in Your Sleep

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