sales conversations Archives - Page 6 of 10

Your Market Niche: an Essential Key to Success

by C.J. Hayden | Success Ingredients & Tools

How important is it that you have a clearly defined market niche for your professional services? Can’t you simply make yourself available to work for anyone who might need you? Doesn’t having a niche limit you to serving only a small portion of possible clients? Why would you want to rule out any possible sources of business? Discovering the answers to these questions can have a powerful impact on the success or failure of your business.

When you have a market niche, it defines either your target market — who you wish to target as prospective clients -– or your professional specialty –- the services you specialize in providing within the broader scope of your profession. The most effective niches define both these elements.

Your Marketing: One-to-One or One-to-Many?

by C.J. Hayden | Marketing Plans & Strategies

It seems like there’s a new way to market your business appearing every five minutes here in the 21st century. How can self-employed professionals know which marketing methods will make the most sense for them?

When evaluating possible ways to market your business, it can help significantly to apply a quick test — is the marketing method you’re considering “one-to-one” or “one-to many?” Here’s how they’re different.

Entrepreneurs: Own Your Value

by Kristine Carey | Marketing Mindset

If you’re in business for yourself, you need paying clients; that’s what makes your business profitable. I know that’s stating the obvious, yet there are many in business, and I used to be one of them, who love what they’re offering, yet don’t love getting clients. If that’s you, there’s hope! You can find a way to get paying clients, without too much effort, in a way that works for you.

How?

Recognize what you’re offering is worth; charge a reasonable rate for your goods and services. Don’t overcharge or undercharge.
Believe in the price you’re charging. If you don’t believe it, neither will your client.
Know there are clients who will pay for your goods and services, who want to work with you rather than a competitor.

Selling is a Conversation between Two People

by Kristine Carey | Fear & Resistance

When you think of going into business, you may think of the freedom you’ll have as your own boss (see Part 1 of this three-part series, You Are The Boss), or about all the good work you can do and people you can impact. At some point, however, it occurs to you that you’ll need to sell your services. If you’re like many people, that’s enough to make you stop before you even begin.

Selling is a loaded concept. I often picture a man in a leisure suit and loafers asking me what it will take for me to drive this car off the lot today (ewwww). Selling conjures up images of being pushy, of not listening, or not taking no for an answer. Or of an endless stream of people all of whom you’re supposed to talk to and say something clever and just right so they’ll like you and buy your stuff! Or, um, is that just me?

Want Clients to Choose You? Be Special

by C.J. Hayden | Filling the Pipeline

The marketplace is crowded these days. It doesn’t matter how you’re trying to get clients. If you’re going to live networking events, you may find half a dozen professionals in your field at every event you attend. Online, there may be dozens of websites in your category that get a higher rank than yours. On social media, you probably see content from professionals like you all over the place. How will your potential clients find and choose you with all that competition?

Next Entries »

Your Market Niche: an Essential Key to Success

Your Marketing: One-to-One or One-to-Many?

Entrepreneurs: Own Your Value

Selling is a Conversation between Two People

Want Clients to Choose You? Be Special

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