Video: Coming Out of Your Business Cocoon

Video: Coming Out of Your Business Cocoon

If you’ve been having trouble emerging from your pandemic business cocoon, welcome to the club!

Lots of people are feeling the same way (including me). We’re having thoughts like: I don’t know where to start with marketing my business again. Or, I feel like I don’t know how to talk to people anymore. Or, I don’t want to leave my cave.

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Video: Networking During the Pandemic

Video: Networking During the Pandemic

One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel normal.

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Not an Extrovert? You Can Still Market Your Business

Not an Extrovert? You Can Still Market Your Business

It seems that a considerable amount of marketing and sales advice to self-employed professionals is aimed at extroverts. “Go to networking events and meet new people,” the authorities say. “Speak in front of groups.” “Call people up and chat with them.”

If you are an introvert, these experts might as well be telling you to fly to the moon. What if you don’t enjoy public gatherings, dislike being the center of attention, and hate to call strangers on the phone? Can you still do well at personal marketing?

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Do Promotional Events Have a Place in Your Marketing Mix?

Do Promotional Events Have a Place in Your Marketing Mix?

Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.

If you’re not sure what promotional events are, here are some examples:

  • Exhibiting at a trade show
  • Holding a free demonstration
  • Hosting your own webinar or workshop
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Marketing or Selling: Which Is More Important?

Marketing or Selling: Which Is More Important?

A question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay visible, so I keep marketing, but then I just end up with more names in the stack. How do I prioritize all this?”

If you’ve ever wondered something similar, you may have lost sight of a very important truth — the way to win the business game is not to collect the most leads; it’s to make the most sales.

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