marketing attitude Archives - Page 9 of 18

Do You Know Who Your Ideal Client Is?

by Kristine Carey | Success Ingredients & Tools

When I started my business, “everyone” told me I needed to know who my ideal client was. The pressure of figuring out the answer was intimidating; in those early days, my ideal client was anyone who had a pulse and would pay me. Needless to say, that turned out not to be a great answer.

Do you know who your ideal client is-that perfect person or entity you enjoy doing business with? Below are some questions to help you sort out who that is, and why it matters. Knowing the answer to these questions will help your business be more successful and help you sleep better at night, both desirable goals. Let’s dive in.

10 Inspirational Tips for Your Business This Year

by Kristine Carey | Marketing Mindset

As the year begins, it’s easy to get caught up in the hubbub of developing better business habits, being more proactive, earning more money, being more profitable… the list goes on with well-meaning ideas about how to make you, and your business, better. These well-meaning messages can induce a state of FOMO – Fear of Missing Out – that is ultimately unproductive. Looking ahead at the year, anything seems possible; here are 10 tips to consider, to help you stay inspired. These are serving suggestions, not have-to’s; no FOMO necessary.

How to Keep the Most Important Person Interested in Your Marketing – You!

by C.J. Hayden | Marketing Mindset

If you’ve read my book Get Clients Now!, you’ve seen my personal definition of marketing: telling people what you do, over and over. The book also spills the beans about the secret to successful marketing: choosing a set of simple, effective things to do, and doing them consistently. Following these two pieces of advice will make your marketing both simpler and easier. You design a marketing plan, refine it, and then repeat it. Voila – clients! But there’s a problem.

Your Marketing Year in Review

by Kristine Carey | Marketing Mindset

As a business owner, it’s important to stop periodically and review how things are going. As you near the end of the year, take advantage of the slower business demands many of us experience to ask yourself how this year was for you, marketing-wise.

Set aside a dedicated time — anywhere from an hour to an afternoon — and consider these questions.

Why You Don’t Market the Way You Should… and How You Can

by C.J. Hayden | Marketing Mindset

Are the results you’re getting from your marketing not what you hoped for? Perhaps there is something else you should be doing. I don’t mean something more. You are probably working hard at marketing already. I’m suggesting something else.

It’s been my experience that many independent professionals just don’t market the way they should. Here are the five most common reasons, and how you can overcome them:

1. Missing information.

There’s a lot of misleading information out there about marketing.

Is It Time to Reset Your Marketing Plan?

by C.J. Hayden | Marketing Plans & Strategies

Is your marketing plan producing the results you need? When was the last time you evaluated your plan to see if it is leading you toward success? Are you even using a marketing plan at all? Here are four questions to help you determine whether it’s time to reset your plan.

1. Are you getting in touch every month with at least three times as many new clients as you need? Not every prospective client will say yes. You need to have a marketing pipeline filled with prospects, contacts, leads, and referrals that you can draw from.

Not Exactly Business As Usual

by C.J. Hayden | Fear & Resistance

In the wake of this week’s presidential election, there are questions in the air. My clients, students, people from around the world who correspond with me, and my professional colleagues are asking many things, of themselves and others. Many of these questions are similar, whether the people asking them supported the new U.S. president or opposed him.

“How will the coming changes affect me and my family?” is one common question. “What will all this uncertainty and upheaval mean for my business?” is another. I also hear people asking, “Is what I am doing really meaningful? After all, if I don’t know what will happen tomorrow, is this work where I truly want so many of my waking hours to be spent?”

Don’t Let Commitment Phobia Wreck Your Marketing

by C.J. Hayden | Marketing Plans & Strategies

Effective marketing of your business requires commitment. No matter what marketing approach you choose, you must be consistent and persistent with it, if you want to see results. You’ve probably heard that advice. But this sort of commitment doesn’t always happen in practice.

Do any of these phrases sound like something you may have said about marketing at some point?
“I tried that a couple of times, but I didn’t see results right away, so I stopped.”
“I was using X to market my business, but then a friend suggested Y, so I started doing that instead.”
“I don’t know if this is the best way to market myself, so I don’t want to risk doing it.”

Break Through to Marketing Success

by C.J. Hayden | Marketing Mindset

Let’s face it, many self-employed professionals treat self-promotion as a necessary evil. They know they have to do it, but they just don’t like it. Professionals often say, “I love my work, but I wish I didn’t have to keep finding clients.” They describe the process of marketing as distasteful, frustrating, intimidating, and just plain scary.

Take a look at your own beliefs about self-promotion. How do you feel about it? Is it something you accomplish without too much effort, or do you put it off at every opportunity? When you tell someone what you do and ask for that person’s business, is it easy for you, or do you find it difficult and unpleasant?

Rejection: It’s Not About You

by C.J. Hayden | Marketing Mindset

One of the most persistent barriers to success for self-employed professionals is fear of rejection. Sometimes this fear is quite conscious. You know that you are avoiding marketing and sales because you’re afraid your prospects will say no.

Other times the fear is lurking in the background, making an impact you’re not always aware of. You may find yourself procrastinating about making a phone call or setting up a sales appointment, and blame it on laziness or poor time management. Or you may avoid following up because you “don’t want to bug people.” Or perhaps it feels pushy to ask directly for a sale.

« Older Entries

Next Entries »

Pin It on Pinterest