Yearend. How does it come so quickly?
It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.
Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”
And you really mean it.
It happens to all of us. The year rolls by, and you do your best to keep up with daily demands: take care of your clients, balance your bank account, walk the dog. Somehow, being proactive about your marketing — planning and executing it — never seems to make the priority list in the way you thought it would.
So much energy goes toward wanting things to be different; little of your precious time is focused on what’s going well. Are your business and life really that bad?
What if everything is already great, perfectly OK, totally acceptable, just as it is?
Not to be too Pollyanna — of course there are things you’d like to change or upgrade in your business and your marketing. And maybe you’ve had a rough year — it goes like that sometimes. All the more reason to look at what’s going well and use it as a springboard to create even more of what you want. What marketing did you do? What did you enjoy? What did people respond to?
Focusing on what’s right feeds your soul, gives you a positive place to work from, and provides momentum to go further. Being hard on yourself will only get you so far. Ultimately, it’s the good juju and acknowledgments of the positive that create the business and success you want, in a pleasant and sustainable way.
As you reflect on the past year, and look ahead to next, give yourself the gift of acknowledging what’s right and working in your business, and build from there. It’s OK for things to be going well. Root this new year’s striving in gratitude for and recognition of what’s going well in your business and marketing, and be ready to be amazed at how far you can go from there.
