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How Much Do You Love Your Prospective Clients?

Does it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you.

If you don’t love your prospects, they will know it. We’ve all been sold to by someone who didn’t care about us. The salesperson who pressures us to buy a car with options we don’t need.

What If Love Is the Answer to Marketing?

by Kristine Carey | Marketing Mindset

Have you ever considered that you could love marketing? That it might be possible to market from a place of love, doing marketing activities that you love, all so you can serve the lovely clients you’re meant to serve?

Love is the answer.

Consider the possibility that the foundation of your marketing is based on something you truly love, something you might be inclined to do even if you didn’t get paid. A message you love sharing, in a way that you love sharing it.

How Easy Can Marketing Be?

by C.J. Hayden | Marketing Plans & Strategies

I often speak to groups of self-employed professionals and creatives about what works and what doesn’t to get clients. We talk about the effectiveness of active, relationship-oriented strategies like networking online and in person, building referral partnerships, speaking to groups of potential clients, and following up persistently with interested prospects.

Three Ways to Make Marketing Easier on Yourself

by Kristine Carey | Marketing Mindset

Maybe this sounds familiar: you’re staring at your marketing to-do list, fully aware of how important it is to get things planned and executed, and yet getting started feels hard.

Persistent, Consistent Follow-Up Pays Off

by C.J. Hayden | Following Up

Let’s call my client Sandy. She was first referred to me by an instructor in the professional training program she was taking. (Hint #1: Develop referral partnerships with other businesses and professionals who serve your audience.) Sandy called me to inquire about becoming a client. (Hint #2: Clients who are referred to you typically result in sales conversations right away.)

Can Follow-Up Actually Be Fun?

by Kristine Carey | Following Up

When you think about following up, does it seem fun to you, or does it seem more like something you wish you wanted to do? It’s probably not so surprising to learn that following up is something that quite a few of us don’t love doing.

Does Your Marketing Spark Joy?

by Kristine Carey | Marketing Mindset

Marie Kondo (author of The Life Changing Magic of Tidying Up is famous for encouraging you to ask if the things you surround yourself with spark joy. What if you applied this concept to your business marketing?

To Get More Clients, Rely on Your Strengths

by C.J. Hayden | Marketing Plans & Strategies

When you look back at what you’ve accomplished in your business so far this year, it’s natural to judge your progress and results against what you intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve been doing right this year.

Scheduling Your Marketing Makes It Easier

by Kristine Carey | Getting Things Done

How much do you schedule your business activities, especially marketing? Working with clients over the years, I’ve seen the impact a schedule — or lack thereof — can have. The good news is that when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things.

Four Steps Out of Marketing Overwhelm

by C.J. Hayden | Getting Things Done

Does it seem like there are always too many things to do to market your business? It’s easy to get overwhelmed by marketing ideas, plans, and tasks, especially when many of them involve learning new skills. And then people are always telling you about something else to do. But you’re only one person.

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