Written Content Can Be the Answer to Your Follow-Up Woes

Written Content Can Be the Answer to Your Follow-Up Woes

To the average self-employed professional, following up with prospective clients feels awkward or even scary. You hate making phone calls that might not be welcome. You think you might be pestering people. You worry about being rejected. You aren’t sure what to say. After all, how many times can you ask, “Are you ready for us to work together?”

I get it. My clients and students share concerns like these with me all the time. I’ve even had them myself.

Do Promotional Events Have a Place in Your Marketing Mix?

Do Promotional Events Have a Place in Your Marketing Mix?

Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.

If you’re not sure what promotional events are, here are some examples:

  • Exhibiting at a trade show
  • Holding a free demonstration
  • Hosting your own webinar or workshop
Why You Need to Include Outreach Strategies in Your Marketing Mix

Why You Need to Include Outreach Strategies in Your Marketing Mix

I’m a big fan of using attraction strategies to fill your marketing pipeline as a self-employed professional. Attraction-based tactics like blogging or publishing articles, posting on social media, and generating media publicity can all be effective ways to bring prospective clients into your sphere. Under the right circumstances, promotional events and advertising can work also.

And… attraction strategies alone are rarely enough to build a thriving business.

This Year Will Be Different

This Year Will Be Different

Yearend. How does it come so quickly?

It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.

Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”

And you really mean it.

To Get More Clients, Rely on Your Strengths

To Get More Clients, Rely on Your Strengths

It’s the time of year when we self-employed professionals often begin to look back at what we’ve accomplished in our business over the last twelve months, and judge our progress and results against what we intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve done right this year.

My new client “Rhoda” had looked over her past year’s results and was feeling discouraged when we had our first coaching session. She’d hoped to get 10 new graphic design clients this year.

Getting Your Must-Do Marketing Items Done Before Year’s End

Getting Your Must-Do Marketing Items Done Before Year’s End

As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.

Luckily, there’s something you can do about that.

When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.

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