Kristine Carey, Author at Get Clients Now!

What Does Being an Introvert Have to Do with Your Marketing?

I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and that she’s shy and introverted. That got me thinking about how often the traits of “shy” and “introverted” (vs. “outgoing” and “extroverted”) are perceived to be the same thing, when in fact, they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who easily talks to strangers. How you approach marketing can be influenced by this perception, so it makes sense to take a closer look at how you operate.

Introvert vs. extrovert
The distinction between introverts and extroverts is how they recharge their energy.

Distracted from Doing Your Marketing? Try These 3 Simple Tricks

by Kristine Carey | Marketing Mindset

Noticing the dishes piled up in the sink? Feeling like you need to do the laundry right now? Realizing the dog hasn’t been for a walk yet? Sounds like you’re suffering from distracted-itis.

When you sit down to do your marketing, it’s entirely likely there’s something else that needs to be done or seems more interesting -– yes, the dishes, laundry, and dog, and also starting your new exercise regime, watching YouTube cat videos, or learning how to create a bullet journal.

Three Ways Persistence Helps Your Marketing

by Kristine Carey | Marketing Mindset

Never say die!

This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing.

How persistent are you, marketing-wise?

Do You Know Who Your Ideal Client Is?

by Kristine Carey | Success Ingredients & Tools

When I started my business, “everyone” told me I needed to know who my ideal client was. The pressure of figuring out the answer was intimidating; in those early days, my ideal client was anyone who had a pulse and would pay me. Needless to say, that turned out not to be a great answer.

Do you know who your ideal client is-that perfect person or entity you enjoy doing business with? Below are some questions to help you sort out who that is, and why it matters. Knowing the answer to these questions will help your business be more successful and help you sleep better at night, both desirable goals. Let’s dive in.

How to Be Successful in Business if You’re Not a Nuts & Bolts Person

by Kristine Carey | Running a Business

Congratulations, you’re a business owner! You know your craft and are filling your days doing what you love, giving value to your customers, and putting well-earned cash in the bank as a result. Everything is as it should be.

Except.

There’s a voice you keep hearing that says something like:
You aren’t nuts & boltsy enough, how can you be successful in business? You can’t even understand a profit and loss statement – how do you expect to make it?

*sigh*

Want to Be a Client Magnet? Love-Up Those You Serve

by Kristine Carey | Marketing Mindset

It’s easy to get caught up in how to find clients. And while picking marketing strategies that are right for you and your target market, and doing them consistently, is important (very important!), there’s another aspect to getting clients that’s not talked about as often.

Loving-up those you serve.

When you work with people you truly enjoy, some miraculous things happen:
* Your current clients feel your love and love you back.
* You’re energized by your work.
* You’re more attractive to potential clients.
* You become a client magnet.

10 Inspirational Tips for Your Business This Year

by Kristine Carey | Marketing Mindset

As the year begins, it’s easy to get caught up in the hubbub of developing better business habits, being more proactive, earning more money, being more profitable… the list goes on with well-meaning ideas about how to make you, and your business, better. These well-meaning messages can induce a state of FOMO – Fear of Missing Out – that is ultimately unproductive. Looking ahead at the year, anything seems possible; here are 10 tips to consider, to help you stay inspired. These are serving suggestions, not have-to’s; no FOMO necessary.

Your Marketing Year in Review

by Kristine Carey | Marketing Mindset

As a business owner, it’s important to stop periodically and review how things are going. As you near the end of the year, take advantage of the slower business demands many of us experience to ask yourself how this year was for you, marketing-wise.

Set aside a dedicated time — anywhere from an hour to an afternoon — and consider these questions.

Are You in the Mood to Market Your Business?

by Kristine Carey | Marketing Mindset

There you sit: you know you need to do something to get the word out about your business and get the clients flowing in, yet you’re not in the mood. In fact, you’re mostly never in the mood to do marketing. The problem is, no marketing = no clients = no money = no impact with the work you’re here to bring to the world, which is a sad state to be in.

“Even if you don’t feel like sitting down to write or working on that big proposal, or whatever it is, just show up anyhow and the rest will follow.”
– Ayana Mathis

Getting in the mood to market is a mind shift, one you can bring on yourself. Consider these tactics when you’re just not feelin’ it:

Want Results from Networking? Follow Up!

by Kristine Carey | Following Up

No one works for themselves without hearing about follow-up. However, in the context of networking, do you know what it means to follow up, whether or not it really matters, and why?

Here are the short answers to these questions:

What does it mean to follow up? It means you contact people you’ve met.
Does it matter? Yes.
Why? Because in many cases, if you don’t follow up, the other person won’t either, and you’ll have lost a potential avenue for business, a referral partner, or the opportunity to serve the world with your business services. You’ll have also lost a chance to truly connect with someone.

It’s easy to think you’ll go to a networking event, talk with a few people, hand out your card, and they’ll call you when they’re ready to do business. Most of the time, though, it doesn’t work that way.

« Older Entries

Next Entries »

Pin It on Pinterest