authenticity Archives - Get Clients Now!

Are Fear and Resistance Blocking Your Marketing?

Me: How about calling the buyers directly?
Client: That’s someone else’s job.
Me: What about meeting a colleague for lunch?
Client: They already know me; not sure how that’ll help.
Me: Maybe you could get in touch with your current clients, and connect with them more deeply?
Client: They already hear from me once a month.
Me: That’s a generic message crafted by someone else, right?
Client: Yes.
Me: Perhaps something from you personally would help foster greater loyalty; subtly encourage them to stay around longer?
Client: Maybe. I’m not sure…..

This is how a recent conversation went with a client.

How Much Do You Love Your Prospective Clients?

by C.J. Hayden | Marketing Mindset

Does it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you.

What If Love Is the Answer to Marketing?

by Kristine Carey | Marketing Mindset

Do you love your marketing? Have you considered that it might be possible to market from a place of love, doing marketing activities you love, all so you can serve your beloved clients even better?

To Get More Clients, Rely on Your Strengths

by C.J. Hayden | Marketing Plans & Strategies

When you look back at what you’ve accomplished in your business so far this year, it’s natural to judge your progress and results against what you intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve been doing right this year.

Why You Need Clients and What to Do About It

by Kristine Carey | Marketing Plans & Strategies

We need to talk about your business. Not to be too crass, yet part of the formula for a successful business looks like this: Clients = Money

You need clients because you need money, because you want freedom to do things for yourself and others, both personally and professionally, which means you need to do something about that. About the getting of clients. That thing that’s easy to say, that you’re “supposed” to do, yet is easy to ignore. But. Something. Is. Always. (Seemingly) More. Urgent.

Doing What Comes Naturally in Marketing

by C.J. Hayden | Marketing Plans & Strategies

One of the worst marketing mistakes a self-employed professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use.

You, You Can Stay

by Kristine Carey | Success Ingredients & Tools

I heard a story on the This American Life podcast about a man waiting on a subway platform, and in the crowd was another man walking up to people, saying, “You’re In. You’re Out. You, you can stay. You — gotta go.” The story teller found himself secretly wanting to be picked to stay, which was odd since what the man was doing was completely arbitrary.

Avoiding Sales? Stop Selling and Start Serving

by C.J. Hayden | Marketing Mindset

"I don't like to sell." "Asking people for business makes me uncomfortable." "Selling feels manipulative and sleazy." "I'm good at what I do. Why don't clients just come to me?" If any of these thoughts seem familiar, you may be hanging onto an unhelpful perspective...

How to Overcome Your Reluctance to Make Sales Calls

by C.J. Hayden | Fear & Resistance

As a professional selling your own services, you may believe that your discomfort about calling prospective clients on the phone is because you’re not a “real” salesperson. But studies reveal that up to 40% of full-time salespeople experience episodes of call reluctance that are serious enough to threaten their careers.

Handling Tough Sales Questions from Prospective Clients

by C.J. Hayden | Sales Conversations

Responding to an inquiry, placing a follow-up call, or having a sales conversation are all situations where you can expect your prospects to ask questions. Preparation is the key to a confident response, but unfortunately, sometimes we prepare only for the questions we want to hear, and not for the tougher ones clients often ask.

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