Why You Need Clients and What to Do About It

Why You Need Clients and What to Do About It

We need to talk about your business. Not to be too crass, yet part of the formula for a successful business looks like this: Clients = Money

You need clients because you need money, because you want freedom to do things for yourself and others, both personally and professionally, which means you need to do something about that. About the getting of clients. That thing that’s easy to say, that you’re “supposed” to do, yet is easy to ignore. But. Something. Is. Always. (Seemingly) More. Urgent.

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Doing What Comes Naturally in Marketing

Doing What Comes Naturally in Marketing

One of the worst marketing mistakes a self-employed professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use.

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You, You Can Stay

You, You Can Stay

I heard a story on the This American Life podcast about a man waiting on a subway platform, and in the crowd was another man walking up to people, saying, “You’re In. You’re Out. You, you can stay. You — gotta go.” The story teller found himself secretly wanting to be picked to stay, which was odd since what the man was doing was completely arbitrary.

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Self-Employed Professionals: Join the Great Reinvention

Self-Employed Professionals: Join the Great Reinvention

There’s a revolution going on in the world of work, and it’s impacting all of us, self-employed professionals included. The Great Resignation, AKA the Big Quit, began in the spring of 2021, as significant numbers of employees began leaving their jobs. Surveys indicate that from 40-65% of the U.S. workforce is either considering quitting or already looking for a new job.

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