You Met A Bunch of People While Networking: Now What?

You Met A Bunch of People While Networking: Now What?

Meeting new people, in person, is consistently rated as one of the most effective ways to find new prospects for selling your professional services. After attending just a few networking mixers or industry meetings, you will quickly end up with a daunting collection of new contacts. But what do you do with them all?

Remember Why You Are Networking

The whole point of meeting new people is to give you a starting point for developing relationships. New contacts almost never become clients as the result of a one-time meeting.

Following Up Made Easy

Following Up Made Easy

It’s easy to let things slide, especially when they feel difficult. Unfortunately, sometimes in business, following up with clients can feel that way.

Why is that? It’s not as if your hands are broken and you can’t type, dial the phone, pick up a cup of coffee, or you don’t know how important following up is.

In Marketing, an Action Step Is Worth a Thousand Words

In Marketing, an Action Step Is Worth a Thousand Words

We self-employed professionals spend a great deal of our marketing effort on searching for the right words. We read books, take classes, and hire consultants to help us write copy for our marketing materials. Composing web pages, writing sales emails, and drafting ad copy consumes hours or days of precious marketing time.

It appears, though, that many professionals have mistaken all this wordsmithing for productive action.

Don’t get me wrong; the words you use to market yourself are important and deserve your attention. But crafting the message, and effectively delivering the message, are not at all the same thing.

Don’t Know How to Sell? You Can Still Have Sales Conversations

Don’t Know How to Sell? You Can Still Have Sales Conversations

Many self-employed professionals believe they don’t know how to sell. You’re justified if you think that of yourself. You didn’t go into business to be a salesperson. You became self-employed because you wanted to help people with web design or personal training or architecture or resumé writing. In order to get clients, you need to have sales conversations, but they aren’t something you’ve ever trained to do. You may even believe you’re no good at them.

Let’s fix that.

How to Have a Sales Conversation Without Feeling Sharky

How to Have a Sales Conversation Without Feeling Sharky

Do you err on the side of not being assertive enough because you’re afraid you’ll come off as sharky when talking to a potential client?

I know I did.

Those early days of business, when I was eager to get clients, yet didn’t really know how to do that, I vacillated between being too assertive, AKA sharky, and not assertive enough. Those were some uncomfortable days to be sure!

Pin It on Pinterest