Let’s face it, many self-employed professionals treat self-promotion as a necessary evil. They know they have to do it, but they just don’t like it. Professionals often say, “I love my work, but I wish I didn’t have to keep finding clients.” They describe the process of marketing as distasteful, frustrating, intimidating, and just plain scary.
Take a look at your own beliefs about self-promotion. How do you feel about it? Is it something you accomplish without too much effort, or do you put it off at every opportunity? When you tell someone what you do and ask for that person’s business, is it easy for you, or do you find it difficult and unpleasant?