When it comes to getting your marketing done, you may have the best of intentions. You’ve set aside time on your calendar, outlined the actions you want to take, and called an accountability buddy who’ll check in with you in a few hours. And yet, here you are, stopped in the face of getting things done, wondering what the heck happened.

Fearful look

It’s likely your old friends fear, resistance, and procrastination have come to visit.

When this trifecta hits, it can be unsettling. You’re an accomplished person, running a business and taking care of those you serve. How can it possibly be that you’re finding it hard to do the marketing you said you were going to do? Especially when you actually want to do it?

Fear, resistance, and procrastination are no joke; they can bring even the most visionary and focused to their knees. Here are some further thoughts on each, and what you can do about them.

Fear [feer] noun:
a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.

Danger, danger! When you sat down to work, you may have unconsciously tripped the danger alarm. This danger detector lives in the most primitive part of your mind, looking out for what might harm you. In this case, marketing is making yourself more visible to the outside world. Being more visible feels threatening — even though you rationally know you’ll be fine. It makes you put on the brakes to make sure you don’t take action and stay “safe.”

What to do when fear strikes: Remember that your rational self is in charge and that you’re safe. Give yourself permission to move ahead anyway.

Resistance [ri-zis-tuhns] noun:
the act or power of resisting, opposing, or withstanding; any force that tends to retard or oppose motion.

The best of intentions are made helpless in the face of that internal force that doesn’t want to move forward. It doesn’t matter that you intellectually want to get moving on your marketing. This internal force pushes back, like a stubborn child having a tantrum. Resistance is often a reaction to fear, which we’ve just learned means danger, so you can thank your primitive mind once again for keeping you “safe.”

What to do when resistance strikes: Get still and listen to the internal conversation you’re pushing against. Know that this is fear talking, and take your next, small step.

Procrastination [proh-kras-tuh-ney-shuh n, pruh-] noun:
the act or habit of procrastinating, or putting off or delaying, especially something requiring immediate attention.

Putting off until tomorrow what you thought you’d do today…. Procrastination comes in many forms: having a sudden desire to do the dishes, needing to make a hair appointment right now, searching for your special pen and notebook, and then you resist that sense of urgency until the last minute. Procrastination is slippery, encompassing both fear and resistance. By procrastinating, you’re dodging the question, “What would happen if I did my marketing, and it was successful?”

What to do when procrastination strikes: Answer these questions honestly — 1) Would it be alright with me if I was successful? 2) What teeny, tiny step can I take right now to move me toward that success?

When fear, resistance, and procrastination strike, it’s often because you’re up to something big in your business. Remember the joy of doing the work you love, and the value you’re creating for your clients, and take the next step to bring that joy and value into the world. This trifecta’s got nothing on you!


Kristine is the Director of Licensing and Training for Get Clients Now!, overseeing our licensed facilitator program and in-house trainings. She attended the Academy for Coaching Excellence and holds the designation Board Certified Coach. Kris teaches classes at the Small Business Admin, runs mastermind groups, and facilitates the Get Clients Now! 28-Day Program. Find out how you can work with Kris as your business coach or attend one of her upcoming programs.

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