procrastination Archives - Get Clients Now!

Are Fear and Resistance Blocking Your Marketing?

Imagine this conversation, between me and a client who’s looking to bring in more business.

Me: What about giving your potential client a quick call?
Client: That’s not really in my lane.
Me: How about grabbing lunch with a colleague you haven’t seen in a while?
Client: They already know me. Not sure what difference that would make.
Me: Could you reach out to some current clients and deepen those relationships?
Client: They hear from me monthly already via my newsletter.
Me: That’s the generic newsletter your assistant sends out, right?
Client: …Yes.

If You Dread Follow-Ups, Your Prospective Clients Will Too

by C.J. Hayden | Fear & Resistance

The classic approach to following up with prospective clients brings some challenges with it. You may picture yourself picking up the phone to ask them some version of, “Are you ready to hire me?” Or sending an email or text with the same question. If it’s a potential referral source you’re following up with, the question may become, “Got any referrals for me?” For many self-employed professionals, following up in this way isn’t much fun. In fact, it may feel disagreeable enough that you avoid it entirely.

Three Ways to Make Marketing Easier on Yourself

by Kristine Carey | Marketing Mindset

Maybe this sounds familiar: you’re staring at your marketing to-do list, fully aware of how important it is to get things planned and executed, and yet getting started feels hard.

Can Follow-Up Actually Be Fun?

by Kristine Carey | Following Up

When you think about following up, does it seem fun to you, or does it seem more like something you wish you wanted to do? It’s probably not so surprising to learn that following up is something that quite a few of us don’t love doing.

To Get More Clients, Rely on Your Strengths

by C.J. Hayden | Marketing Plans & Strategies

When you look back at what you’ve accomplished in your business so far this year, it’s natural to judge your progress and results against what you intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve been doing right this year.

Scheduling Your Marketing Makes It Easier

by Kristine Carey | Getting Things Done

How much do you schedule your business activities, especially marketing? Working with clients over the years, I’ve seen the impact a schedule — or lack thereof — can have. The good news is that when you find a schedule that works for you, it can make a big difference in being productive, getting your marketing done regularly, and feeling on top of things.

10 Ways to Get Your Marketing Unstuck

by C.J. Hayden | Getting Things Done

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals and creatives find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.

Is Procrastination Holding Back Your Marketing?

by C.J. Hayden | Getting Things Done

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Dolores Sanchez” and “follow up with Wallingford Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for a self-employed professional, procrastination can be deadly.

Delays in contacting a prospect can lose the business to the competition. Failing to get the word out about an upcoming event may forfeit dozens of opportunities. When prospects don’t hear from you for a while, they forget you exist. Wasted marketing time can never be recovered. By the time you realize you might not make your sales goals for the month, quarter, or year, it may already be too late.

How Do You Get Things Done?

by Kristine Carey | Getting Things Done

What’s your way to get things done? Do you feel you’re an achiever who enjoys checking off boxes? Or do you see yourself as more laid back, getting to things whenever you can? Whatever your style, the truth is, if you’re in business for yourself, you need to get things done, and chances are, no one else will jump in to save the day. Which begs the question: how do you do things most easily and in a way best suited to you?

What’s your style?
In working with clients, I see two typical categories of doers: 1) those who love making a list and working through it, some going so far as to draw their own little check boxes next to each to-do item in a notebook, or 2) those who take a looser approach, writing items on the backs of envelopes, on their hand, or random sticky notes. Both approaches have their merits.

Why You Need Clients and What to Do About It

by Kristine Carey | Marketing Plans & Strategies

We need to talk about your business. Not to be too crass, yet part of the formula for a successful business looks like this: Clients = Money

You need clients because you need money, because you want freedom to do things for yourself and others, both personally and professionally, which means you need to do something about that. About the getting of clients. That thing that’s easy to say, that you’re “supposed” to do, yet is easy to ignore. But. Something. Is. Always. (Seemingly) More. Urgent.

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